diff --git a/.github/workflows/npm-publish.yaml b/.github/workflows/npm-publish.yaml
index 3c256bb8..d776c081 100644
--- a/.github/workflows/npm-publish.yaml
+++ b/.github/workflows/npm-publish.yaml
@@ -3,11 +3,6 @@ name: Release Packages
 # Manual trigger only - run from GitHub Actions UI when ready to publish
 on:
   workflow_dispatch:
-    inputs:
-      skip_jira:
-        description: 'Skip Jira release creation'
-        type: boolean
-        default: false
 
 # Prevents multiple release workflows from running simultaneously
 concurrency: ${{ github.workflow }}-${{ github.ref }}
@@ -57,8 +52,4 @@ jobs:
           publish: bash ./scripts/publish.sh
         env:
           GITHUB_TOKEN: ${{ secrets.GITHUB_TOKEN }}
-          NPM_TOKEN: ${{ secrets.NPM_TOKEN }}
-          SKIP_JIRA: ${{ github.event.inputs.skip_jira }}
-          JIRA_URL: ${{ secrets.JIRA_URL }}
-          JIRA_BOT_USERNAME: ${{ secrets.JIRA_BOT_USERNAME }}
-          JIRA_BOT_PASSWORD: ${{ secrets.JIRA_BOT_PASSWORD }}
\ No newline at end of file
+          NPM_TOKEN: ${{ secrets.NPM_TOKEN }}
\ No newline at end of file
diff --git a/DEVELOPMENT.md b/DEVELOPMENT.md
index b98c24b4..c9095359 100644
--- a/DEVELOPMENT.md
+++ b/DEVELOPMENT.md
@@ -57,6 +57,10 @@ Follow the prompts to:
 
 Commit the generated `.changeset/*.md` file with your changes.
 
+When the version bump PR is created, each changelog entry is automatically prefixed
+with a link to its Jira ticket (via [`.issuetracker`](./.issuetracker)), read from the
+branch name in the merge commit that added the changeset file.
+
 ### Release process
 
 Releases are managed through GitHub Actions workflows. Changesets accumulate until you're ready to release.
@@ -76,7 +80,6 @@ Releases are managed through GitHub Actions workflows. Changesets accumulate unt
    - Go to GitHub Actions → "Release Packages"
    - Run workflow
    - Packages publish with `@beta` tag
-   - Jira release created with `released: false`
 
 4. **Test and iterate**
    - QA tests using `npm install @optimizely/cms-sdk@beta`
@@ -98,7 +101,6 @@ Releases are managed through GitHub Actions workflows. Changesets accumulate unt
    - Run workflow
    - Packages publish with `@latest` tag
    - Beta versions automatically deprecated
-   - Jira release updated to `released: true`
 
 #### Direct stable release (skip beta)
 
diff --git a/scripts/publish.sh b/scripts/publish.sh
index 7668740c..ce78a48e 100755
--- a/scripts/publish.sh
+++ b/scripts/publish.sh
@@ -28,133 +28,3 @@ if [ ! -f .changeset/pre.json ]; then
     npm deprecate "${PKG_NAME}@${MAJOR_MINOR}.*-beta*" "Beta versions deprecated. Use stable ${PKG_VERSION}" 2>/dev/null || echo "  No beta versions found or already deprecated"
   done
 fi
-
-# Create or update Jira release (non-blocking - npm publish always succeeds)
-set +e  # Disable exit on error for Jira section
-if [ "$SKIP_JIRA" = "true" ]; then
-  echo "⏭️  Skipping Jira (skip_jira=true)"
-elif [ -n "$JIRA_BOT_PASSWORD" ]; then
-  # Check if this is a pre-release
-  IS_PRERELEASE=false
-  if [ -f .changeset/pre.json ]; then
-    IS_PRERELEASE=true
-    echo "📋 Creating Jira releases (unreleased)..."
-  else
-    echo "📋 Updating Jira releases (released)..."
-  fi
-
-  for pkg in packages/*/package.json; do
-    PKG_NAME=$(node -p "require('./$pkg').name")
-    PKG_VERSION=$(node -p "require('./$pkg').version")
-
-    # Strip beta suffix for Jira release name (2.2.0-beta.0 → 2.2.0)
-    JIRA_VERSION=$(echo "$PKG_VERSION" | sed 's/-beta\.[0-9]*$//')
-
-    # Find previous tag for this package
-    PREV_TAG=$(git tag --sort=-creatordate | grep "^${PKG_NAME}@" | head -1)
-
-    if [ -z "$PREV_TAG" ]; then
-      echo "No previous tag for $PKG_NAME, skipping Jira release"
-      continue
-    fi
-
-    # Extract Jira IDs from merge commits since previous tag
-    JIRA_IDS=$(git log --merges --oneline "$PREV_TAG"..HEAD --format="%s" \
-      | grep -oE 'CMS-[0-9]+' | sort -u)
-
-    if [ -z "$JIRA_IDS" ]; then
-      echo "No Jira tickets found for $PKG_NAME@$JIRA_VERSION"
-      continue
-    fi
-
-    echo "Found tickets for $PKG_NAME@$JIRA_VERSION: $(echo $JIRA_IDS | tr '\n' ' ')"
-
-    # Check if release already exists in Jira
-    SEARCH_RESPONSE=$(curl -s "$JIRA_URL/rest/api/3/project/CMS/versions" \
-      -H "Content-Type: application/json" \
-      -u "$JIRA_BOT_USERNAME:$JIRA_BOT_PASSWORD")
-
-    EXISTING_VERSION_ID=$(echo "$SEARCH_RESPONSE" | node -p "
-      const versions = JSON.parse(require('fs').readFileSync(0));
-      const existing = versions.find(v => v.name === '${PKG_NAME}@${JIRA_VERSION}');
-      existing ? existing.id : ''
-    ")
-
-    if [ -n "$EXISTING_VERSION_ID" ]; then
-      # Update existing release
-      if [ "$IS_PRERELEASE" = false ]; then
-        echo "Updating existing Jira release to released=true..."
-        RESPONSE=$(curl -s -w "\n%{http_code}" -X PUT "$JIRA_URL/rest/api/3/version/$EXISTING_VERSION_ID" \
-          -H "Content-Type: application/json" \
-          -u "$JIRA_BOT_USERNAME:$JIRA_BOT_PASSWORD" \
-          -d "{
-            \"released\": true,
-            \"releaseDate\": \"$(date +%Y-%m-%d)\"
-          }")
-
-        HTTP_CODE=$(echo "$RESPONSE" | tail -1)
-        if [ "$HTTP_CODE" = "200" ]; then
-          echo "Updated Jira release version ID: $EXISTING_VERSION_ID"
-        else
-          echo "::warning::Failed to update Jira release (HTTP $HTTP_CODE)"
-        fi
-      else
-        echo "Jira release already exists (ID: $EXISTING_VERSION_ID), skipping"
-      fi
-      continue
-    fi
-
-    # Create new release version in Jira
-    if [ "$IS_PRERELEASE" = true ]; then
-      RELEASE_PAYLOAD="{
-        \"name\": \"${PKG_NAME}@${JIRA_VERSION}\",
-        \"project\": \"CMS\",
-        \"released\": false
-      }"
-    else
-      RELEASE_PAYLOAD="{
-        \"name\": \"${PKG_NAME}@${JIRA_VERSION}\",
-        \"project\": \"CMS\",
-        \"released\": true,
-        \"releaseDate\": \"$(date +%Y-%m-%d)\"
-      }"
-    fi
-
-    RESPONSE=$(curl -s -w "\n%{http_code}" -X POST "$JIRA_URL/rest/api/3/version" \
-      -H "Content-Type: application/json" \
-      -u "$JIRA_BOT_USERNAME:$JIRA_BOT_PASSWORD" \
-      -d "$RELEASE_PAYLOAD")
-
-    HTTP_CODE=$(echo "$RESPONSE" | tail -1)
-    BODY=$(echo "$RESPONSE" | sed '$d')
-
-    if [ "$HTTP_CODE" != "201" ]; then
-      echo "::warning::Failed to create Jira release (HTTP $HTTP_CODE): $BODY"
-      continue
-    fi
-
-    VERSION_ID=$(echo "$BODY" | node -p "JSON.parse(require('fs').readFileSync(0)).id")
-    echo "Created Jira release version ID: $VERSION_ID"
-
-    # Link each Jira issue to this release
-    for ISSUE in $JIRA_IDS; do
-      LINK_RESPONSE=$(curl -s -w "\n%{http_code}" -X PUT "$JIRA_URL/rest/api/3/issue/$ISSUE" \
-        -H "Content-Type: application/json" \
-        -u "$JIRA_BOT_USERNAME:$JIRA_BOT_PASSWORD" \
-        -d "{
-          \"update\": {
-            \"fixVersions\": [{\"add\": {\"id\": \"$VERSION_ID\"}}]
-          }
-        }")
-
-      LINK_HTTP_CODE=$(echo "$LINK_RESPONSE" | tail -1)
-
-      if [ "$LINK_HTTP_CODE" = "204" ]; then
-        echo "  ✓ Linked $ISSUE"
-      else
-        echo "  ✗ Failed to link $ISSUE (HTTP $LINK_HTTP_CODE)"
-      fi
-    done
-  done
-fi
-set -e  # Re-enable exit on error
diff --git a/scripts/version-selective.sh b/scripts/version-selective.sh
index f6118b9a..6319a173 100755
--- a/scripts/version-selective.sh
+++ b/scripts/version-selective.sh
@@ -8,7 +8,34 @@ set -e
 #                  are moved aside and restored so they stay pending on main.
 TARGET="$1"
 
+# Prepend each changeset's release note with a link to its Jira ticket, so
+# every changelog entry traces back to the ticket that introduced it. The
+# ticket ID is pulled from the branch name recorded in the merge commit that
+# added the changeset file (e.g. "Merge pull request #1 from org/CMS-123-foo").
+link_jira_tickets() {
+  local regex url
+  regex=$(sed -n 's/.*regex = "\(.*\)".*/\1/p' .issuetracker | sed 's/\\\\/\\/g; s/\\d/[0-9]/g')
+  url=$(sed -n 's/.*url = "\(.*\)".*/\1/p' .issuetracker)
+
+  for f in .changeset/*.md; do
+    [ "$(basename "$f")" = "README.md" ] && continue
+    local commit ticket id link
+    commit=$(git log --diff-filter=A --max-count=1 --pretty=format:%H -- "$f")
+    [ -z "$commit" ] && continue
+    ticket=$(git log -1 --format=%B "$commit" | grep -oE "$regex" | head -1)
+    [ -z "$ticket" ] && continue
+    id=${ticket#CMS-}
+    link="[$ticket](${url/\$1/$id})"
+    awk -v link="$link" '
+      $0 == "---" { fm++; print; next }
+      fm >= 2 && !inserted && NF > 0 { print link ": " $0; inserted=1; next }
+      { print }
+    ' "$f" > "$f.tmp" && mv "$f.tmp" "$f"
+  done
+}
+
 if [ -z "$TARGET" ] || [ "$TARGET" = "all" ]; then
+  link_jira_tickets
   pnpm changeset version
   exit 0
 fi
@@ -21,6 +48,7 @@ for f in .changeset/*.md; do
   grep -q "'$TARGET'" "$f" || mv "$f" "$HOLD/"
 done
 
+link_jira_tickets
 pnpm changeset version
 
 # restore held changesets so they remain pending (unchanged in the PR diff)