-
Notifications
You must be signed in to change notification settings - Fork 6
Expand file tree
/
Copy pathcontent-standard.html
More file actions
817 lines (732 loc) · 57.4 KB
/
Copy pathcontent-standard.html
File metadata and controls
817 lines (732 loc) · 57.4 KB
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148
149
150
151
152
153
154
155
156
157
158
159
160
161
162
163
164
165
166
167
168
169
170
171
172
173
174
175
176
177
178
179
180
181
182
183
184
185
186
187
188
189
190
191
192
193
194
195
196
197
198
199
200
201
202
203
204
205
206
207
208
209
210
211
212
213
214
215
216
217
218
219
220
221
222
223
224
225
226
227
228
229
230
231
232
233
234
235
236
237
238
239
240
241
242
243
244
245
246
247
248
249
250
251
252
253
254
255
256
257
258
259
260
261
262
263
264
265
266
267
268
269
270
271
272
273
274
275
276
277
278
279
280
281
282
283
284
285
286
287
288
289
290
291
292
293
294
295
296
297
298
299
300
301
302
303
304
305
306
307
308
309
310
311
312
313
314
315
316
317
318
319
320
321
322
323
324
325
326
327
328
329
330
331
332
333
334
335
336
337
338
339
340
341
342
343
344
345
346
347
348
349
350
351
352
353
354
355
356
357
358
359
360
361
362
363
364
365
366
367
368
369
370
371
372
373
374
375
376
377
378
379
380
381
382
383
384
385
386
387
388
389
390
391
392
393
394
395
396
397
398
399
400
401
402
403
404
405
406
407
408
409
410
411
412
413
414
415
416
417
418
419
420
421
422
423
424
425
426
427
428
429
430
431
432
433
434
435
436
437
438
439
440
441
442
443
444
445
446
447
448
449
450
451
452
453
454
455
456
457
458
459
460
461
462
463
464
465
466
467
468
469
470
471
472
473
474
475
476
477
478
479
480
481
482
483
484
485
486
487
488
489
490
491
492
493
494
495
496
497
498
499
500
501
502
503
504
505
506
507
508
509
510
511
512
513
514
515
516
517
518
519
520
521
522
523
524
525
526
527
528
529
530
531
532
533
534
535
536
537
538
539
540
541
542
543
544
545
546
547
548
549
550
551
552
553
554
555
556
557
558
559
560
561
562
563
564
565
566
567
568
569
570
571
572
573
574
575
576
577
578
579
580
581
582
583
584
585
586
587
588
589
590
591
592
593
594
595
596
597
598
599
600
601
602
603
604
605
606
607
608
609
610
611
612
613
614
615
616
617
618
619
620
621
622
623
624
625
626
627
628
629
630
631
632
633
634
635
636
637
638
639
640
641
642
643
644
645
646
647
648
649
650
651
652
653
654
655
656
657
658
659
660
661
662
663
664
665
666
667
668
669
670
671
672
673
674
675
676
677
678
679
680
681
682
683
684
685
686
687
688
689
690
691
692
693
694
695
696
697
698
699
700
701
702
703
704
705
706
707
708
709
710
711
712
713
714
715
716
717
718
719
720
721
722
723
724
725
726
727
728
729
730
731
732
733
734
735
736
737
738
739
740
741
742
743
744
745
746
747
748
749
750
751
752
753
754
755
756
757
758
759
760
761
762
763
764
765
766
767
768
769
770
771
772
773
774
775
776
777
778
779
780
781
782
783
784
785
786
787
788
789
790
791
792
793
794
795
796
797
798
799
800
801
802
803
804
805
806
807
808
809
810
811
812
813
814
815
816
817
<!DOCTYPE html>
<html lang="en" class="scroll-smooth">
<head>
<meta charset="UTF-8" />
<meta name="viewport" content="width=device-width, initial-scale=1.0" />
<meta name="description" content="DIGIT Content Standard localisation guidelines and UX copy standards for consistent digital experiences." />
<title>Content Standard · Getting Started · DIGIT Design System</title>
<link rel="preconnect" href="https://fonts.googleapis.com" />
<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin />
<link href="https://fonts.googleapis.com/css2?family=DM+Sans:ital,wght@0,300;0,400;0,500;0,600;0,700;0,800;1,300;1,400;1,500;1,600;1,700;1,800&family=JetBrains+Mono:wght@400;500&family=Open+Sans:wght@400;500;600;700&display=swap" rel="stylesheet" />
<script>
window.tailwind = { config: {
theme: { extend: { fontFamily: { sans: ['DM Sans','system-ui','sans-serif'], mono: ['JetBrains Mono','Consolas','monospace'] } } },
}};
</script>
<script src="https://cdn.tailwindcss.com"></script>
<link rel="stylesheet" href="../../assets/css/styles.css" />
<style>
@keyframes fadeIn { from { opacity:0; transform:translateY(6px); } to { opacity:1; transform:none; } }
.page-content { animation: fadeIn .4s ease-out; }
.section-rule { height: 1px; background: #E5E7EB; flex: 1; }
/* Convention badge */
.badge-title { background:#edf0ff; color:#0E165D; }
.badge-sentence { background:#e8f8f0; color:#15803D; }
/* Do / Don't table */
.do-dont { width:100%; border-collapse:collapse; }
.do-dont th { padding:10px 14px; font-size:13px; font-weight:700; text-transform:uppercase; letter-spacing:.05em; }
.do-dont td { padding:10px 14px; font-size:14px; vertical-align:top; border-top:1px solid #f0f0f0; }
.do-dont .col-do th { background:#e8f8f0; color:#15803D; border-radius:8px 0 0 0; }
.do-dont .col-dont th { background:#fff5f4; color:#B91900; border-radius:0 8px 0 0; }
.do-dont .col-do td { color:#111827; }
.do-dont .col-dont td { color:#6B7280; }
/* Objective card (like design-approach) */
.obj-card {
background: #F7F8FA; border-radius: 12px; padding: 14px;
display: flex; gap: 20px; align-items: flex-start;
border: 1px solid transparent; transition: border-color .15s;
}
.obj-card:hover { border-color: #E5E7EB; }
.obj-icon {
background: #fff; padding: 12px; border-radius: 8px;
color: #0E165D; box-shadow: 0 1px 3px rgba(0,0,0,.08);
flex-shrink: 0; display: flex; align-items: center; justify-content: center;
}
/* Principle card (like design-approach) */
.cs-prin-card {
background: #fff; border-radius: 12px; padding: 24px;
border: 1px solid #E5E7EB;
box-shadow: 0 1px 3px rgba(0,0,0,.06);
transition: box-shadow .15s;
}
.cs-prin-card:hover { box-shadow: 0 4px 16px rgba(0,0,0,.10); }
.cs-prin-icon { color: #0E165D; margin-bottom: 14px; }
/* Tone cards */
.tone-card {
border-radius: 12px; padding: 20px;
border: 1px solid #E5E7EB; background: #fff;
transition: box-shadow .15s;
}
.tone-card:hover { box-shadow: 0 4px 12px rgba(0,0,0,.08); }
/* Pre-ship checklist */
.chk-item { display:flex; align-items:flex-start; gap:10px; padding:10px 0; border-bottom:1px solid #f0f0f0; }
.chk-item:last-child { border-bottom:none; }
.chk-box {
width:18px; height:18px; border-radius:4px; border:2px solid #0E165D;
background:#0E165D; flex-shrink:0; margin-top:2px;
display:flex; align-items:center; justify-content:center;
pointer-events:none;
}
/* Principle card */
.prin-chip { display:flex; align-items:flex-start; gap:10px; padding:14px 16px;
border:1px solid #E5E7EB; border-radius:10px; background:#fff; }
.prin-dot { width:8px; height:8px; border-radius:50%; background:#0E165D;
flex-shrink:0; margin-top:6px; }
/* Inline code / example */
.eg { background:#F4F5F7; border:1px solid #e0e0e0; border-radius:6px;
padding:2px 8px; font-size:14px; color:#0E165D; font-family:inherit; }
/* Check icon (Design Checkpoints style) */
.check-icon {
margin-top: 3px;
width: 22px; height: 22px;
background: #0E165D; border-radius: 50%;
display: flex; align-items: center; justify-content: center;
flex-shrink: 0;
}
/* Section anchor offset */
.scroll-mt { scroll-margin-top: 32px; }
/* ── Spacing fixes: match component-docs reference ───────────────────────
Hero section contains the OTP card as its last child; its bottom margin
IS the OTP→first-section gap. Raise to 96px (same as component pages). */
.page-content > section:first-child { margin-bottom: 3rem !important; }
/* Active/Passive Voice h3 had mb-2 (8px) — too tight before its table. */
#ux-copy h3[class~="mb-2"] { margin-bottom: 1.25rem !important; }
</style>
<script>
window.DIGIT_ROOT = '../../';
window.DIGIT_PAGE = {
section: 'getting-started',
page: 'content-standard',
title: 'Content Standard',
breadcrumb: ['Getting Started', 'Content Standard'],
};
</script>
</head>
<body class="bg-white text-[#111827] font-sans antialiased">
<a href="#main-content" class="skip-link">Skip to content</a>
<div class="flex min-h-screen">
<!-- Sidebar -->
<aside class="hidden lg:block w-64 xl:w-72 shrink-0 fixed top-0 left-0
h-screen border-r border-[#E5E7EB] bg-white z-30">
<div id="sidebar-content" class="h-full overflow-y-auto sidebar-scroll"></div>
</aside>
<!-- Main -->
<main id="main-content" class="flex-1 min-w-0 lg:ml-64 xl:ml-72 px-8 sm:px-12 py-14">
<div class="max-w-5xl page-content">
<!-- ── Hero ─────────────────────────────────────────────────── -->
<section class="mb-12">
<h1 id="content-standard" class="text-[36px] font-bold mb-4 text-[#0E165D] leading-[1.18] tracking-[-0.022em]" style="font-family: 'DM Sans', sans-serif;">
DIGIT Content Guidelines
</h1>
<p class="text-[18px] text-[#6B7280] w-full leading-relaxed mb-10" style="font-family: 'Open Sans', sans-serif; font-weight: 400; max-width: 100%; box-sizing: border-box;">
Words are part of the design. These standards ensure every label, heading, error, and CTA across DIGIT products reads as if one person wrote it clearly, consistently, and for the user.
</p>
<!-- On this page -->
<div class="bg-[#F4F5F7] rounded-xl p-6">
<h3 class="text-[18px] font-semibold text-[#111827] mb-4" style="font-family: 'DM Sans', sans-serif;">On this page</h3>
<ul class="space-y-2">
<li><a href="#localisation" class="text-[16px] text-[#0E165D] hover:underline font-medium" style="font-family: 'DM Sans', sans-serif;">Localisation Guidelines</a></li>
<li><a href="#ux-copy" class="text-[16px] text-[#0E165D] hover:underline font-medium" style="font-family: 'DM Sans', sans-serif;">UX Copy Guidelines</a></li>
<li><a href="#pre-ship-checklist" class="text-[16px] text-[#0E165D] hover:underline font-medium" style="font-family: 'DM Sans', sans-serif;">Pre-ship Checklist</a></li>
</ul>
</div>
</section>
<!-- ════════════════════════════════════════════════════════════
SECTION 1 LOCALISATION GUIDELINES
══════════════════════════════════════════════════════════════ -->
<section id="localisation" class="mb-20 scroll-mt">
<div class="flex items-center gap-4 mb-2">
<h2 class="text-[24px] font-bold text-[#0E165D] whitespace-nowrap" style="font-family: 'DM Sans', sans-serif;">Localisation Guidelines</h2>
<div class="section-rule"></div>
</div>
<p class="text-[16px] text-[#6B7280] leading-relaxed mb-10 w-full" style="font-family: 'Open Sans', sans-serif; font-weight: 400; max-width: 100%; box-sizing: border-box;">
This guide outlines the conventions for localizing text within DIGIT to English, ensuring consistency and clarity across all products and interfaces.
</p>
<!-- Casing heading -->
<h3 class="text-[20px] font-semibold text-[#111827] mb-6" style="font-family: 'DM Sans', sans-serif;">Casing</h3>
<div class="flex flex-col gap-4">
<!-- Button Text -->
<div class="border border-[#E5E7EB] rounded-xl p-6 bg-white shadow-sm">
<div class="flex items-start justify-between gap-4 mb-3">
<h4 class="text-[18px] font-semibold text-[#111827]" style="font-family: 'DM Sans', sans-serif;">Button Text & CTAs</h4>
<span class="badge-title text-[12px] font-bold px-2.5 py-1 rounded-full shrink-0">Title Case</span>
</div>
<p class="text-[#6B7280] text-[14px] leading-relaxed mb-3">
Capitalize the first letter of every word, except articles and conjunctions.
</p>
<div class="flex flex-wrap gap-2">
<span class="eg">"Submit Feedback"</span>
<span class="eg">"Create Account"</span>
<span class="eg">"Learn More"</span>
</div>
</div>
<!-- Body Text -->
<div class="border border-[#E5E7EB] rounded-xl p-6 bg-white shadow-sm">
<div class="flex items-start justify-between gap-4 mb-3">
<h4 class="text-[18px] font-semibold text-[#111827]" style="font-family: 'DM Sans', sans-serif;">Body Text</h4>
<span class="badge-sentence text-[12px] font-bold px-2.5 py-1 rounded-full shrink-0">Sentence Case</span>
</div>
<p class="text-[#6B7280] text-[14px] leading-relaxed mb-3">
Capitalize only the first letter. Applies to help text, descriptions, error messages, validations, and links. Proper nouns are exceptions.
</p>
<div class="flex flex-wrap gap-2">
<span class="eg">"Please enter a valid email address"</span>
<span class="eg">"Contact support for assistance"</span>
</div>
</div>
<!-- Headings -->
<div class="border border-[#E5E7EB] rounded-xl p-6 bg-white shadow-sm">
<div class="flex items-start justify-between gap-4 mb-3">
<h4 class="text-[18px] font-semibold text-[#111827]" style="font-family: 'DM Sans', sans-serif;">Headings, Sub-headings & Captions</h4>
<span class="badge-sentence text-[12px] font-bold px-2.5 py-1 rounded-full shrink-0">Sentence Case</span>
</div>
<p class="text-[#6B7280] text-[14px] leading-relaxed mb-4">
Default to Sentence case. Exceptions allowed when capitalizing words for emphasis.
</p>
<div class="grid grid-cols-1 sm:grid-cols-2 gap-3">
<div class="bg-[#F4F5F7] rounded-lg p-3">
<p class="text-[12px] font-bold text-[#4B5563] uppercase tracking-wider mb-1">Default</p>
<p class="text-[14px] text-[#111827] font-medium">"Latest updates"</p>
</div>
<div class="bg-[#F4F5F7] rounded-lg p-3">
<p class="text-[12px] font-bold text-[#4B5563] uppercase tracking-wider mb-1">With emphasis</p>
<p class="text-[14px] text-[#111827] font-medium">"Discover the New Features"</p>
</div>
</div>
</div>
</div>
<!-- Additional Considerations -->
<h3 class="text-[20px] font-semibold text-[#111827] mt-10 mb-5" style="font-family: 'DM Sans', sans-serif;">Additional Considerations</h3>
<div class="flex flex-col gap-4">
<div class="obj-card">
<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" width="22" height="22" class="shrink-0 mt-0.5">
<circle cx="12" cy="12" r="10" fill="#0E165D"/>
<path d="M8 12h8" stroke="white" stroke-width="2" stroke-linecap="round" fill="none"/>
<path d="m12 8 4 4-4 4" stroke="white" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" fill="none"/>
</svg>
<div>
<h4 class="text-[18px] font-semibold text-[#111827] mb-1" style="font-family: 'DM Sans', sans-serif;">Consistency</h4>
<p class="text-[14px] text-[#6B7280] leading-relaxed" style="font-family: 'Open Sans', sans-serif; font-weight: 400;">Maintain uniform text formatting throughout the interface to enhance user understanding and reduce cognitive load.</p>
</div>
</div>
<div class="obj-card">
<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" width="22" height="22" class="shrink-0 mt-0.5">
<circle cx="12" cy="12" r="10" fill="#0E165D"/>
<path d="M8 12h8" stroke="white" stroke-width="2" stroke-linecap="round" fill="none"/>
<path d="m12 8 4 4-4 4" stroke="white" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" fill="none"/>
</svg>
<div>
<h4 class="text-[18px] font-semibold text-[#111827] mb-1" style="font-family: 'DM Sans', sans-serif;">Clarity</h4>
<p class="text-[14px] text-[#6B7280] leading-relaxed" style="font-family: 'Open Sans', sans-serif; font-weight: 400;">Ensure localized text is clear, concise, and easy to understand for the target audience, regardless of language or context.</p>
</div>
</div>
<div class="obj-card">
<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" width="22" height="22" class="shrink-0 mt-0.5">
<circle cx="12" cy="12" r="10" fill="#0E165D"/>
<path d="M8 12h8" stroke="white" stroke-width="2" stroke-linecap="round" fill="none"/>
<path d="m12 8 4 4-4 4" stroke="white" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" fill="none"/>
</svg>
<div>
<h4 class="text-[18px] font-semibold text-[#111827] mb-1" style="font-family: 'DM Sans', sans-serif;">Testing</h4>
<p class="text-[14px] text-[#6B7280] leading-relaxed" style="font-family: 'Open Sans', sans-serif; font-weight: 400;">Thoroughly test all localized text to verify accuracy and appropriateness within the context of the interface before shipping.</p>
</div>
</div>
</div>
</section>
<!-- ════════════════════════════════════════════════════════════
SECTION 2 UX COPY GUIDELINES
══════════════════════════════════════════════════════════════ -->
<section id="ux-copy" class="mb-20 scroll-mt">
<div class="flex items-center gap-4 mb-2">
<h2 class="text-[24px] font-bold text-[#0E165D] whitespace-nowrap" style="font-family: 'DM Sans', sans-serif;">UX Copy Guidelines</h2>
<div class="section-rule"></div>
</div>
<p class="text-[16px] text-[#6B7280] leading-relaxed mb-10 w-full" style="font-family: 'Open Sans', sans-serif; font-weight: 400; max-width: 100%; box-sizing: border-box;">
Standards for voice, structure, and word choice across every product. Use alongside the Localisation Guide, which governs casing.
</p>
<!-- Core Principles -->
<h3 class="text-[20px] font-semibold text-[#111827] mb-6" style="font-family: 'DM Sans', sans-serif;">Core Principles</h3>
<div class="grid grid-cols-1 sm:grid-cols-2 lg:grid-cols-4 gap-5 mb-12">
<div class="cs-prin-card">
<div class="cs-prin-icon">
<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" width="28" height="28"><circle cx="12" cy="12" r="10"/><line x1="12" y1="8" x2="12" y2="12"/><line x1="12" y1="16" x2="12.01" y2="16"/></svg>
</div>
<h4 class="text-[18px] font-semibold text-[#111827] mb-2" style="font-family: 'DM Sans', sans-serif;">Clear over clever</h4>
<p class="text-[14px] text-[#6B7280] leading-relaxed" style="font-family: 'Open Sans', sans-serif; font-weight: 400;">Plain words beat polished ones. Write to be understood, not to impress.</p>
</div>
<div class="cs-prin-card">
<div class="cs-prin-icon">
<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" width="28" height="28"><line x1="4" y1="6" x2="20" y2="6"/><line x1="4" y1="12" x2="14" y2="12"/><line x1="4" y1="18" x2="10" y2="18"/></svg>
</div>
<h4 class="text-[18px] font-semibold text-[#111827] mb-2" style="font-family: 'DM Sans', sans-serif;">Short over long</h4>
<p class="text-[14px] text-[#6B7280] leading-relaxed" style="font-family: 'Open Sans', sans-serif; font-weight: 400;">Cut every word that doesn't earn its place.</p>
</div>
<div class="cs-prin-card">
<div class="cs-prin-icon">
<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" width="28" height="28"><polygon points="13 2 3 14 12 14 11 22 21 10 12 10 13 2"/></svg>
</div>
<h4 class="text-[18px] font-semibold text-[#111827] mb-2" style="font-family: 'DM Sans', sans-serif;">Active over passive</h4>
<p class="text-[14px] text-[#6B7280] leading-relaxed" style="font-family: 'Open Sans', sans-serif; font-weight: 400;">Say who does what. Active voice is shorter and clearer.</p>
</div>
<div class="cs-prin-card">
<div class="cs-prin-icon">
<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" width="28" height="28"><polyline points="20 6 9 17 4 12"/></svg>
</div>
<h4 class="text-[18px] font-semibold text-[#111827] mb-2" style="font-family: 'DM Sans', sans-serif;">Consistent over creative</h4>
<p class="text-[14px] text-[#6B7280] leading-relaxed" style="font-family: 'Open Sans', sans-serif; font-weight: 400;">Use the same word for the same thing, everywhere.</p>
</div>
<div class="cs-prin-card">
<div class="cs-prin-icon">
<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" width="28" height="28"><path d="M17 21v-2a4 4 0 0 0-4-4H5a4 4 0 0 0-4 4v2"/><circle cx="9" cy="7" r="4"/><path d="M23 21v-2a4 4 0 0 0-3-3.87"/><path d="M16 3.13a4 4 0 0 1 0 7.75"/></svg>
</div>
<h4 class="text-[18px] font-semibold text-[#111827] mb-2" style="font-family: 'DM Sans', sans-serif;">User-first</h4>
<p class="text-[14px] text-[#6B7280] leading-relaxed" style="font-family: 'Open Sans', sans-serif; font-weight: 400;">Speak to the user, not about the system. Every word should serve them.</p>
</div>
</div>
<!-- Voice and Tone -->
<h3 class="text-[20px] font-semibold text-[#111827] mt-10 mb-6" style="font-family: 'DM Sans', sans-serif;">Voice and Tone</h3>
<div class="grid grid-cols-1 sm:grid-cols-2 lg:grid-cols-4 gap-5 mb-12">
<!-- Voice -->
<div class="tone-card">
<div class="w-10 h-10 rounded-xl bg-[#edf0ff] flex items-center justify-center mb-4">
<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="none" stroke="#0E165D" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" width="20" height="20"><path d="M12 1a3 3 0 0 0-3 3v8a3 3 0 0 0 6 0V4a3 3 0 0 0-3-3z"/><path d="M19 10v2a7 7 0 0 1-14 0v-2"/><line x1="12" y1="19" x2="12" y2="23"/><line x1="8" y1="23" x2="16" y2="23"/></svg>
</div>
<p class="text-[10px] font-bold text-[#0E165D] uppercase tracking-wider mb-2">Voice stays the same</p>
<h4 class="text-[18px] font-semibold text-[#111827] mb-2" style="font-family: 'DM Sans', sans-serif;">Direct, helpful, respectful</h4>
<p class="text-[14px] text-[#6B7280] leading-relaxed" style="font-family: 'Open Sans', sans-serif; font-weight: 400;">We do not lecture, joke, or apologise unless something has gone wrong.</p>
</div>
<!-- Confirmation -->
<div class="tone-card" style="border-color:#d1f5e0">
<div class="w-10 h-10 rounded-xl bg-[#e8f8f0] flex items-center justify-center mb-4">
<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="none" stroke="#15803D" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" width="20" height="20"><path d="M22 11.08V12a10 10 0 1 1-5.93-9.14"/><polyline points="22 4 12 14.01 9 11.01"/></svg>
</div>
<p class="text-[10px] font-bold text-[#15803D] uppercase tracking-wider mb-2">Confirmation</p>
<h4 class="text-[18px] font-semibold text-[#111827] mb-2" style="font-family: 'DM Sans', sans-serif;">Warm</h4>
<p class="text-[14px] text-[#6B7280] leading-relaxed" style="font-family: 'Open Sans', sans-serif; font-weight: 400;">Confirm what happened in one clear line. Skip the exclamation mark.</p>
</div>
<!-- Error -->
<div class="tone-card" style="border-color:#fde8c8">
<div class="w-10 h-10 rounded-xl bg-[#fff9f0] flex items-center justify-center mb-4">
<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="none" stroke="#EA8D00" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" width="20" height="20"><circle cx="12" cy="12" r="10"/><line x1="12" y1="8" x2="12" y2="12"/><line x1="12" y1="16" x2="12.01" y2="16"/></svg>
</div>
<p class="text-[10px] font-bold text-[#B45309] uppercase tracking-wider mb-2">Error</p>
<h4 class="text-[18px] font-semibold text-[#111827] mb-2" style="font-family: 'DM Sans', sans-serif;">Calm and specific</h4>
<p class="text-[14px] text-[#6B7280] leading-relaxed" style="font-family: 'Open Sans', sans-serif; font-weight: 400;">Say what went wrong and what to do next. Never blame the user.</p>
</div>
<!-- Destructive -->
<div class="tone-card" style="border-color:#fad0cc">
<div class="w-10 h-10 rounded-xl bg-[#fff5f4] flex items-center justify-center mb-4">
<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="none" stroke="#B91900" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" width="20" height="20"><polyline points="3 6 5 6 21 6"/><path d="M19 6v14a2 2 0 0 1-2 2H7a2 2 0 0 1-2-2V6m3 0V4a1 1 0 0 1 1-1h4a1 1 0 0 1 1 1v2"/></svg>
</div>
<p class="text-[10px] font-bold text-[#B91900] uppercase tracking-wider mb-2">Destructive action</p>
<h4 class="text-[18px] font-semibold text-[#111827] mb-2" style="font-family: 'DM Sans', sans-serif;">Firm</h4>
<p class="text-[14px] text-[#6B7280] leading-relaxed" style="font-family: 'Open Sans', sans-serif; font-weight: 400;">Be clear about consequences. Don't soften language that needs to be direct.</p>
</div>
</div>
<!-- Active and Passive Voice -->
<h3 class="text-[20px] font-semibold text-[#111827] mt-10 mb-2" style="font-family: 'DM Sans', sans-serif;">Active and Passive Voice</h3>
<p class="text-[16px] text-[#6B7280] leading-relaxed mb-5" style="font-family: 'Open Sans', sans-serif; font-weight: 400;">
Use active voice by default. If the user is acting, write actively. If the system did something and blame would be unhelpful, passive is fine.
</p>
<div class="rounded-xl overflow-hidden border border-[#E5E7EB] mb-12">
<table class="w-full text-left border-collapse">
<thead>
<tr class="bg-[#F4F5F7] border-b border-[#E5E7EB]">
<th scope="col" class="py-3 px-4 text-[12px] font-bold text-[#111827] uppercase tracking-wider">Context</th>
<th scope="col" class="py-3 px-4 text-[12px] font-bold text-[#111827] uppercase tracking-wider">Voice</th>
<th scope="col" class="py-3 px-4 text-[12px] font-bold text-[#111827] uppercase tracking-wider">Example</th>
</tr>
</thead>
<tbody>
<tr class="border-b border-[#f0f0f0]">
<td class="py-3 px-4 text-[14px] text-[#6B7280]">Default for all UI copy</td>
<td class="py-3 px-4"><span class="badge-sentence text-[12px] font-bold px-2 py-0.5 rounded-full">Active</span></td>
<td class="py-3 px-4 text-[14px] text-[#111827]">"Save your changes" <span class="text-[#6B7280]">not "Changes should be saved."</span></td>
</tr>
<tr class="border-b border-[#f0f0f0]">
<td class="py-3 px-4 text-[14px] text-[#6B7280]">System actions the user didn't trigger</td>
<td class="py-3 px-4"><span class="text-[12px] font-bold px-2 py-0.5 rounded-full bg-[#F4F5F7] text-[#4B5563] border border-[#E5E7EB]">Passive OK</span></td>
<td class="py-3 px-4 text-[14px] text-[#111827]">"Your account was created on 12 May."</td>
</tr>
<tr class="border-b border-[#f0f0f0]">
<td class="py-3 px-4 text-[14px] text-[#6B7280]">Errors caused by the system</td>
<td class="py-3 px-4"><span class="text-[12px] font-bold px-2 py-0.5 rounded-full bg-[#F4F5F7] text-[#4B5563] border border-[#E5E7EB]">Passive OK</span></td>
<td class="py-3 px-4 text-[14px] text-[#111827]">"The file could not be uploaded."</td>
</tr>
<tr>
<td class="py-3 px-4 text-[14px] text-[#6B7280]">Errors the user can fix</td>
<td class="py-3 px-4"><span class="badge-sentence text-[12px] font-bold px-2 py-0.5 rounded-full">Active</span></td>
<td class="py-3 px-4 text-[14px] text-[#111827]">"Enter a valid email address."</td>
</tr>
</tbody>
</table>
</div>
<!-- Element Guidelines -->
<h3 class="text-[20px] font-semibold text-[#111827] mt-10 mb-6" style="font-family: 'DM Sans', sans-serif;">Element Guidelines</h3>
<div class="flex flex-col gap-8 mb-12">
<!-- Headings -->
<div>
<h4 class="text-[18px] font-semibold text-[#111827] mb-2" style="font-family: 'DM Sans', sans-serif;">Headings</h4>
<ul class="text-[14px] text-[#6B7280] leading-relaxed mb-4 space-y-1 pl-4" style="font-family: 'Open Sans', sans-serif; font-weight: 400;">
<li>• Tell the user what the screen or section is about. Skip filler like "Welcome to".</li>
<li>• Keep under 6 words where possible. Sentence case. No full stops.</li>
<li>• Front-load the keyword the most important word comes first.</li>
</ul>
<div class="rounded-xl overflow-hidden border border-[#E5E7EB]">
<table class="do-dont w-full">
<thead><tr>
<th scope="col" class="col-do" style="background:#e8f8f0;color:#15803D;padding:10px 14px;font-size:12px;font-weight:700;text-transform:uppercase;letter-spacing:.05em;width:50%">✓ Do</th>
<th scope="col" class="col-dont" style="background:#fff5f4;color:#B91900;padding:10px 14px;font-size:12px;font-weight:700;text-transform:uppercase;letter-spacing:.05em;width:50%">✕ Don't</th>
</tr></thead>
<tbody>
<tr><td class="py-2.5 px-4 text-[14px] text-[#111827] border-t border-[#f0f0f0]">Payment methods</td><td class="py-2.5 px-4 text-[14px] text-[#6B7280] border-t border-[#f0f0f0]">Manage your payment methods here</td></tr>
<tr><td class="py-2.5 px-4 text-[14px] text-[#111827] border-t border-[#f0f0f0]">Account settings</td><td class="py-2.5 px-4 text-[14px] text-[#6B7280] border-t border-[#f0f0f0]">Welcome to the account settings page</td></tr>
<tr><td class="py-2.5 px-4 text-[14px] text-[#111827] border-t border-[#f0f0f0]">Pending approvals</td><td class="py-2.5 px-4 text-[14px] text-[#6B7280] border-t border-[#f0f0f0]">Approvals that are currently pending</td></tr>
</tbody>
</table>
</div>
</div>
<!-- Descriptions -->
<div>
<h4 class="text-[18px] font-semibold text-[#111827] mb-2" style="font-family: 'DM Sans', sans-serif;">Descriptions & Supporting Text</h4>
<ul class="text-[14px] text-[#6B7280] leading-relaxed mb-4 space-y-1 pl-4" style="font-family: 'Open Sans', sans-serif; font-weight: 400;">
<li>• One sentence is usually enough. Two is the ceiling.</li>
<li>• Explain what the section does. Do not repeat the heading. End with a full stop.</li>
<li>• Avoid "please" unless asking for something inconvenient.</li>
</ul>
<div class="rounded-xl overflow-hidden border border-[#E5E7EB]">
<table class="do-dont w-full">
<thead><tr>
<th scope="col" style="background:#e8f8f0;color:#15803D;padding:10px 14px;font-size:12px;font-weight:700;text-transform:uppercase;letter-spacing:.05em;width:50%">✓ Do</th>
<th scope="col" style="background:#fff5f4;color:#B91900;padding:10px 14px;font-size:12px;font-weight:700;text-transform:uppercase;letter-spacing:.05em;width:50%">✕ Don't</th>
</tr></thead>
<tbody>
<tr><td class="py-2.5 px-4 text-[14px] text-[#111827] border-t border-[#f0f0f0]">Add the cards you use to pay for orders.</td><td class="py-2.5 px-4 text-[14px] text-[#6B7280] border-t border-[#f0f0f0]">Here you can add the cards that you would like to use for paying for your orders.</td></tr>
<tr><td class="py-2.5 px-4 text-[14px] text-[#111827] border-t border-[#f0f0f0]">Choose how you want to receive updates.</td><td class="py-2.5 px-4 text-[14px] text-[#6B7280] border-t border-[#f0f0f0]">Please kindly select your preferred notification preferences from the options below.</td></tr>
</tbody>
</table>
</div>
</div>
<!-- Labels -->
<div>
<h4 class="text-[18px] font-semibold text-[#111827] mb-2" style="font-family: 'DM Sans', sans-serif;">Labels</h4>
<ul class="text-[14px] text-[#6B7280] leading-relaxed mb-4 space-y-1 pl-4" style="font-family: 'Open Sans', sans-serif; font-weight: 400;">
<li>• Use a noun or short noun phrase never a sentence.</li>
<li>• Sentence case. No colon, no full stop.</li>
<li>• Match the data, not the field type. "Email address" beats "Enter your email."</li>
</ul>
<div class="rounded-xl overflow-hidden border border-[#E5E7EB]">
<table class="do-dont w-full">
<thead><tr>
<th scope="col" style="background:#e8f8f0;color:#15803D;padding:10px 14px;font-size:12px;font-weight:700;text-transform:uppercase;letter-spacing:.05em;width:50%">✓ Do</th>
<th scope="col" style="background:#fff5f4;color:#B91900;padding:10px 14px;font-size:12px;font-weight:700;text-transform:uppercase;letter-spacing:.05em;width:50%">✕ Don't</th>
</tr></thead>
<tbody>
<tr><td class="py-2.5 px-4 text-[14px] text-[#111827] border-t border-[#f0f0f0]">Email address</td><td class="py-2.5 px-4 text-[14px] text-[#6B7280] border-t border-[#f0f0f0]">Please enter your email:</td></tr>
<tr><td class="py-2.5 px-4 text-[14px] text-[#111827] border-t border-[#f0f0f0]">Phone number</td><td class="py-2.5 px-4 text-[14px] text-[#6B7280] border-t border-[#f0f0f0]">Mobile no.*</td></tr>
<tr><td class="py-2.5 px-4 text-[14px] text-[#111827] border-t border-[#f0f0f0]">Date of birth</td><td class="py-2.5 px-4 text-[14px] text-[#6B7280] border-t border-[#f0f0f0]">DOB</td></tr>
</tbody>
</table>
</div>
</div>
<!-- CTAs -->
<div>
<h4 class="text-[18px] font-semibold text-[#111827] mb-2" style="font-family: 'DM Sans', sans-serif;">Calls to Action (CTAs)</h4>
<ul class="text-[14px] text-[#6B7280] leading-relaxed mb-4 space-y-1 pl-4" style="font-family: 'Open Sans', sans-serif; font-weight: 400;">
<li>• Start with a verb. Title Case. No full stop. Keep to 1–3 words.</li>
<li>• Be specific "Save Draft" beats "Submit". "Delete Account" beats "OK".</li>
<li>• Pair opposites: primary moves forward, secondary cancels or goes back.</li>
</ul>
<div class="rounded-xl overflow-hidden border border-[#E5E7EB]">
<table class="do-dont w-full">
<thead><tr>
<th scope="col" style="background:#e8f8f0;color:#15803D;padding:10px 14px;font-size:12px;font-weight:700;text-transform:uppercase;letter-spacing:.05em;width:50%">✓ Do</th>
<th scope="col" style="background:#fff5f4;color:#B91900;padding:10px 14px;font-size:12px;font-weight:700;text-transform:uppercase;letter-spacing:.05em;width:50%">✕ Don't</th>
</tr></thead>
<tbody>
<tr><td class="py-2.5 px-4 text-[14px] text-[#111827] border-t border-[#f0f0f0]">Create Account</td><td class="py-2.5 px-4 text-[14px] text-[#6B7280] border-t border-[#f0f0f0]">Submit</td></tr>
<tr><td class="py-2.5 px-4 text-[14px] text-[#111827] border-t border-[#f0f0f0]">Delete Property</td><td class="py-2.5 px-4 text-[14px] text-[#6B7280] border-t border-[#f0f0f0]">Yes</td></tr>
<tr><td class="py-2.5 px-4 text-[14px] text-[#111827] border-t border-[#f0f0f0]">Save Draft / Discard</td><td class="py-2.5 px-4 text-[14px] text-[#6B7280] border-t border-[#f0f0f0]">OK / Cancel</td></tr>
<tr><td class="py-2.5 px-4 text-[14px] text-[#111827] border-t border-[#f0f0f0]">Add Payment Method</td><td class="py-2.5 px-4 text-[14px] text-[#6B7280] border-t border-[#f0f0f0]">Click Here</td></tr>
</tbody>
</table>
</div>
</div>
<!-- Error Messages -->
<div>
<h4 class="text-[18px] font-semibold text-[#111827] mb-2" style="font-family: 'DM Sans', sans-serif;">Error Messages</h4>
<ul class="text-[14px] text-[#6B7280] leading-relaxed mb-4 space-y-1 pl-4" style="font-family: 'Open Sans', sans-serif; font-weight: 400;">
<li>• Say what went wrong and what to do next.</li>
<li>• Do not blame the user. Avoid the word "invalid" where possible.</li>
<li>• Be specific about the field or action.</li>
</ul>
<div class="rounded-xl overflow-hidden border border-[#E5E7EB]">
<table class="do-dont w-full">
<thead><tr>
<th scope="col" style="background:#e8f8f0;color:#15803D;padding:10px 14px;font-size:12px;font-weight:700;text-transform:uppercase;letter-spacing:.05em;width:50%">✓ Do</th>
<th scope="col" style="background:#fff5f4;color:#B91900;padding:10px 14px;font-size:12px;font-weight:700;text-transform:uppercase;letter-spacing:.05em;width:50%">✕ Don't</th>
</tr></thead>
<tbody>
<tr><td class="py-2.5 px-4 text-[14px] text-[#111827] border-t border-[#f0f0f0]">Enter a valid email address.</td><td class="py-2.5 px-4 text-[14px] text-[#6B7280] border-t border-[#f0f0f0]">Invalid input.</td></tr>
<tr><td class="py-2.5 px-4 text-[14px] text-[#111827] border-t border-[#f0f0f0]">Password must be at least 8 characters.</td><td class="py-2.5 px-4 text-[14px] text-[#6B7280] border-t border-[#f0f0f0]">Wrong password format.</td></tr>
<tr><td class="py-2.5 px-4 text-[14px] text-[#111827] border-t border-[#f0f0f0]">We couldn't save your changes. Try again.</td><td class="py-2.5 px-4 text-[14px] text-[#6B7280] border-t border-[#f0f0f0]">Error occurred.</td></tr>
</tbody>
</table>
</div>
</div>
<!-- Empty States -->
<div>
<h4 class="text-[18px] font-semibold text-[#111827] mb-2" style="font-family: 'DM Sans', sans-serif;">Empty States & Confirmations</h4>
<ul class="text-[14px] text-[#6B7280] leading-relaxed mb-4 space-y-1 pl-4" style="font-family: 'Open Sans', sans-serif; font-weight: 400;">
<li>• Empty state: tell the user what will appear there, and how to add the first item.</li>
<li>• Confirmation: one line, what happened. No exclamation mark.</li>
</ul>
<div class="rounded-xl overflow-hidden border border-[#E5E7EB]">
<table class="do-dont w-full">
<thead><tr>
<th scope="col" style="background:#e8f8f0;color:#15803D;padding:10px 14px;font-size:12px;font-weight:700;text-transform:uppercase;letter-spacing:.05em;width:50%">✓ Do</th>
<th scope="col" style="background:#fff5f4;color:#B91900;padding:10px 14px;font-size:12px;font-weight:700;text-transform:uppercase;letter-spacing:.05em;width:50%">✕ Don't</th>
</tr></thead>
<tbody>
<tr><td class="py-2.5 px-4 text-[14px] text-[#111827] border-t border-[#f0f0f0]">No properties yet. Add one to get started.</td><td class="py-2.5 px-4 text-[14px] text-[#6B7280] border-t border-[#f0f0f0]">Nothing to show here!</td></tr>
<tr><td class="py-2.5 px-4 text-[14px] text-[#111827] border-t border-[#f0f0f0]">Application submitted.</td><td class="py-2.5 px-4 text-[14px] text-[#6B7280] border-t border-[#f0f0f0]">Success! Your application has been submitted successfully!</td></tr>
</tbody>
</table>
</div>
</div>
</div>
<!-- Word Choice -->
<h3 class="text-[20px] font-semibold text-[#111827] mt-10 mb-5" style="font-family: 'DM Sans', sans-serif;">Word Choice</h3>
<p class="text-[16px] text-[#6B7280] mb-4" style="font-family: 'Open Sans', sans-serif; font-weight: 400;">Pick one term per concept and use it everywhere. Never switch between "property", "asset", "unit", and "listing" for the same thing.</p>
<div class="rounded-xl overflow-hidden border border-[#E5E7EB] mb-12">
<table class="w-full text-left border-collapse">
<thead>
<tr>
<th scope="col" style="background:#e8f8f0;color:#15803D;padding:10px 14px;font-size:12px;font-weight:700;text-transform:uppercase;letter-spacing:.05em;width:33%">✓ Use</th>
<th scope="col" style="background:#fff5f4;color:#B91900;padding:10px 14px;font-size:12px;font-weight:700;text-transform:uppercase;letter-spacing:.05em;width:33%">✕ Not</th>
<th scope="col" style="background:#edf0ff;color:#0E165D;padding:10px 14px;font-size:12px;font-weight:700;text-transform:uppercase;letter-spacing:.05em;">
<span style="display:inline-flex;align-items:center;gap:5px;">
<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" width="13" height="13"><circle cx="12" cy="12" r="10"/><line x1="12" y1="8" x2="12" y2="12"/><line x1="12" y1="16" x2="12.01" y2="16"/></svg>
Why
</span>
</th>
</tr>
</thead>
<tbody>
<tr class="border-t border-[#f0f0f0]">
<td class="py-2.5 px-4 text-[14px] text-[#111827]">Use</td>
<td class="py-2.5 px-4 text-[14px] text-[#6B7280]">Utilise / Utilize</td>
<td class="py-2.5 px-4 text-[14px] text-[#6B7280]">Shorter, same meaning.</td>
</tr>
<tr class="border-t border-[#f0f0f0]">
<td class="py-2.5 px-4 text-[14px] text-[#111827]">Help</td>
<td class="py-2.5 px-4 text-[14px] text-[#6B7280]">Assist</td>
<td class="py-2.5 px-4 text-[14px] text-[#6B7280]">Plainer.</td>
</tr>
<tr class="border-t border-[#f0f0f0]">
<td class="py-2.5 px-4 text-[14px] text-[#111827]">Need to</td>
<td class="py-2.5 px-4 text-[14px] text-[#6B7280]">Required to</td>
<td class="py-2.5 px-4 text-[14px] text-[#6B7280]">Conversational.</td>
</tr>
<tr class="border-t border-[#f0f0f0]">
<td class="py-2.5 px-4 text-[14px] text-[#111827]">About</td>
<td class="py-2.5 px-4 text-[14px] text-[#6B7280]">Regarding</td>
<td class="py-2.5 px-4 text-[14px] text-[#6B7280]">Plain English.</td>
</tr>
<tr class="border-t border-[#f0f0f0]">
<td class="py-2.5 px-4 text-[14px] text-[#111827]">Now</td>
<td class="py-2.5 px-4 text-[14px] text-[#6B7280]">At this point in time</td>
<td class="py-2.5 px-4 text-[14px] text-[#6B7280]">Cut padding.</td>
</tr>
<tr class="border-t border-[#f0f0f0]">
<td class="py-2.5 px-4 text-[14px] text-[#111827]">Can't / We'll</td>
<td class="py-2.5 px-4 text-[14px] text-[#6B7280]">Cannot / We will</td>
<td class="py-2.5 px-4 text-[14px] text-[#6B7280]">Contractions feel human. Use them.</td>
</tr>
<tr class="border-t border-[#f0f0f0]">
<td class="py-2.5 px-4 text-[14px] text-[#111827]">Sign in</td>
<td class="py-2.5 px-4 text-[14px] text-[#6B7280]">Login / Log-in</td>
<td class="py-2.5 px-4 text-[14px] text-[#6B7280]">"Sign in" (verb), "sign-in" (adjective).</td>
</tr>
<tr class="border-t border-[#f0f0f0]">
<td class="py-2.5 px-4 text-[14px] text-[#111827]">Delete</td>
<td class="py-2.5 px-4 text-[14px] text-[#6B7280]">Remove / Discard</td>
<td class="py-2.5 px-4 text-[14px] text-[#6B7280]">Pick one term and stay with it.</td>
</tr>
</tbody>
</table>
</div>
<!-- Numbers, Dates, Punctuation -->
<h3 class="text-[20px] font-semibold text-[#111827] mt-10 mb-6" style="font-family: 'DM Sans', sans-serif;">Numbers, Dates & Punctuation</h3>
<div class="grid grid-cols-1 sm:grid-cols-2 lg:grid-cols-4 gap-5 mb-12">
<div class="cs-prin-card">
<div class="cs-prin-icon">
<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" width="28" height="28"><line x1="4" y1="9" x2="20" y2="9"/><line x1="4" y1="15" x2="20" y2="15"/><line x1="10" y1="3" x2="8" y2="21"/><line x1="16" y1="3" x2="14" y2="21"/></svg>
</div>
<h4 class="text-[18px] font-semibold text-[#111827] mb-2" style="font-family: 'DM Sans', sans-serif;">Numbers</h4>
<p class="text-[14px] text-[#6B7280] leading-relaxed" style="font-family: 'Open Sans', sans-serif; font-weight: 400;">Always use numerals in UI "3 items", not "three items".</p>
</div>
<div class="cs-prin-card">
<div class="cs-prin-icon">
<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" width="28" height="28"><rect x="3" y="4" width="18" height="18" rx="2" ry="2"/><line x1="16" y1="2" x2="16" y2="6"/><line x1="8" y1="2" x2="8" y2="6"/><line x1="3" y1="10" x2="21" y2="10"/></svg>
</div>
<h4 class="text-[18px] font-semibold text-[#111827] mb-2" style="font-family: 'DM Sans', sans-serif;">Dates</h4>
<p class="text-[14px] text-[#6B7280] leading-relaxed" style="font-family: 'Open Sans', sans-serif; font-weight: 400;">12 May 2026 (long) or 12/05/2026 (short). Pick one format per surface.</p>
</div>
<div class="cs-prin-card">
<div class="cs-prin-icon">
<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" width="28" height="28"><circle cx="12" cy="12" r="10"/><polyline points="12 6 12 12 16 14"/></svg>
</div>
<h4 class="text-[18px] font-semibold text-[#111827] mb-2" style="font-family: 'DM Sans', sans-serif;">Time</h4>
<p class="text-[14px] text-[#6B7280] leading-relaxed" style="font-family: 'Open Sans', sans-serif; font-weight: 400;">24-hour for government / back-office; 12-hour with am/pm for citizens.</p>
</div>
<div class="cs-prin-card">
<div class="cs-prin-icon">
<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" width="28" height="28"><polyline points="4 7 4 4 20 4 20 7"/><line x1="9" y1="20" x2="15" y2="20"/><line x1="12" y1="4" x2="12" y2="20"/></svg>
</div>
<h4 class="text-[18px] font-semibold text-[#111827] mb-2" style="font-family: 'DM Sans', sans-serif;">Punctuation</h4>
<p class="text-[14px] text-[#6B7280] leading-relaxed" style="font-family: 'Open Sans', sans-serif; font-weight: 400;">Oxford comma in lists of 3+. No exclamation marks. No emojis in core UI.</p>
</div>
</div>
<!-- Accessibility -->
<h3 class="text-[20px] font-semibold text-[#111827] mt-10 mb-6" style="font-family: 'DM Sans', sans-serif;">Accessibility & Inclusion</h3>
<div class="grid grid-cols-1 sm:grid-cols-2 gap-4 mb-12">
<!-- Do's -->
<div class="rounded-xl overflow-hidden border border-[#d1f5e0] bg-white">
<div class="bg-[#e8f8f0] px-5 py-3 flex items-center gap-2">
<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="none" stroke="#15803D" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round" width="16" height="16"><polyline points="20 6 9 17 4 12"/></svg>
<span class="text-[12px] font-bold text-[#15803D] uppercase tracking-wider">Do</span>
</div>
<div class="bg-white p-5 flex flex-col gap-4">
<div class="flex gap-3 items-start">
<span class="w-5 h-5 rounded-full bg-white border border-[#d1f5e0] flex items-center justify-center shrink-0 mt-0.5">
<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="none" stroke="#15803D" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round" width="11" height="11"><polyline points="20 6 9 17 4 12"/></svg>
</span>
<p class="text-[14px] text-[#111827] leading-relaxed">Use meaningful link text <span class="eg">View invoice</span> so screen reader users understand where each link goes without surrounding context.</p>
</div>
<div class="flex gap-3 items-start">
<span class="w-5 h-5 rounded-full bg-white border border-[#d1f5e0] flex items-center justify-center shrink-0 mt-0.5">
<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="none" stroke="#15803D" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round" width="11" height="11"><polyline points="20 6 9 17 4 12"/></svg>
</span>
<p class="text-[14px] text-[#111827] leading-relaxed">Use gender-neutral language "they" works for everyone and removes assumptions about the reader.</p>
</div>
</div>
</div>
<!-- Don'ts -->
<div class="rounded-xl overflow-hidden border border-[#fad0cc]">
<div class="bg-[#fff5f4] px-5 py-3 flex items-center gap-2">
<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="none" stroke="#B91900" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round" width="16" height="16"><line x1="18" y1="6" x2="6" y2="18"/><line x1="6" y1="6" x2="18" y2="18"/></svg>
<span class="text-[12px] font-bold text-[#B91900] uppercase tracking-wider">Don't</span>
</div>
<div class="bg-white p-5 flex flex-col gap-4">
<div class="flex gap-3 items-start">
<span class="w-5 h-5 rounded-full bg-[#fff5f4] flex items-center justify-center shrink-0 mt-0.5">
<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="none" stroke="#B91900" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round" width="11" height="11"><line x1="18" y1="6" x2="6" y2="18"/><line x1="6" y1="6" x2="18" y2="18"/></svg>
</span>
<p class="text-[14px] text-[#6B7280] leading-relaxed">Rely on directional cues alone "the button below" breaks on reflowed mobile layouts. Name the button instead.</p>
</div>
<div class="flex gap-3 items-start">
<span class="w-5 h-5 rounded-full bg-[#fff5f4] flex items-center justify-center shrink-0 mt-0.5">
<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="none" stroke="#B91900" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round" width="11" height="11"><line x1="18" y1="6" x2="6" y2="18"/><line x1="6" y1="6" x2="18" y2="18"/></svg>
</span>
<p class="text-[14px] text-[#6B7280] leading-relaxed">Use idioms, sports metaphors, or humour they often fail to translate across languages and cultures.</p>
</div>
<div class="flex gap-3 items-start">
<span class="w-5 h-5 rounded-full bg-[#fff5f4] flex items-center justify-center shrink-0 mt-0.5">
<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="none" stroke="#B91900" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round" width="11" height="11"><line x1="18" y1="6" x2="6" y2="18"/><line x1="6" y1="6" x2="18" y2="18"/></svg>
</span>
<p class="text-[14px] text-[#6B7280] leading-relaxed">Rely on colour alone in copy. If you say "the red items", also name them for users who cannot perceive colour.</p>
</div>
</div>
</div>
</div>
</section>
<!-- Pre-ship Checklist -->
<section id="pre-ship-checklist" class="mb-20 scroll-mt">
<div class="flex items-center gap-4 mb-8">
<h2 class="text-[24px] font-bold text-[#0E165D] whitespace-nowrap" style="font-family: 'DM Sans', sans-serif;">Pre-ship Checklist</h2>
<div class="section-rule"></div>
</div>
<div class="grid grid-cols-1 sm:grid-cols-2 gap-4">
<div class="flex gap-4 items-start bg-[#F7F8FA] rounded-xl p-4">
<div class="check-icon">
<svg viewBox="0 0 14 10" fill="none" width="14" height="10"><path d="M1.16634 5.00033L4.49967 8.33366L12.833 0.000325521" stroke="white" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.99963"/></svg>
</div>
<div>
<h4 class="text-[18px] font-medium text-[#111827] mb-1" style="font-family: 'DM Sans', sans-serif;">Heading under 6 words</h4>
<p class="text-[14px] text-[#6B7280] leading-relaxed" style="font-family: 'Open Sans', sans-serif; font-weight: 400;">Sentence case, no full stop. The heading tells the user what the screen is about.</p>
</div>
</div>
<div class="flex gap-4 items-start bg-[#F7F8FA] rounded-xl p-4">
<div class="check-icon">
<svg viewBox="0 0 14 10" fill="none" width="14" height="10"><path d="M1.16634 5.00033L4.49967 8.33366L12.833 0.000325521" stroke="white" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.99963"/></svg>
</div>
<div>
<h4 class="text-[18px] font-medium text-[#111827] mb-1" style="font-family: 'DM Sans', sans-serif;">Description is one or two sentences</h4>
<p class="text-[14px] text-[#6B7280] leading-relaxed" style="font-family: 'Open Sans', sans-serif; font-weight: 400;">Does not repeat the heading. Ends with a full stop.</p>
</div>
</div>
<div class="flex gap-4 items-start bg-[#F7F8FA] rounded-xl p-4">
<div class="check-icon">
<svg viewBox="0 0 14 10" fill="none" width="14" height="10"><path d="M1.16634 5.00033L4.49967 8.33366L12.833 0.000325521" stroke="white" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.99963"/></svg>
</div>
<div>
<h4 class="text-[18px] font-medium text-[#111827] mb-1" style="font-family: 'DM Sans', sans-serif;">Labels are nouns, sentence case</h4>
<p class="text-[14px] text-[#6B7280] leading-relaxed" style="font-family: 'Open Sans', sans-serif; font-weight: 400;">Consistent with labels used elsewhere for the same data across the product.</p>
</div>
</div>
<div class="flex gap-4 items-start bg-[#F7F8FA] rounded-xl p-4">
<div class="check-icon">
<svg viewBox="0 0 14 10" fill="none" width="14" height="10"><path d="M1.16634 5.00033L4.49967 8.33366L12.833 0.000325521" stroke="white" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.99963"/></svg>
</div>
<div>
<h4 class="text-[18px] font-medium text-[#111827] mb-1" style="font-family: 'DM Sans', sans-serif;">CTAs start with a verb, Title Case</h4>
<p class="text-[14px] text-[#6B7280] leading-relaxed" style="font-family: 'Open Sans', sans-serif; font-weight: 400;">Say what will happen when the user taps it. "Save Draft" beats "Submit".</p>
</div>
</div>
<div class="flex gap-4 items-start bg-[#F7F8FA] rounded-xl p-4">
<div class="check-icon">
<svg viewBox="0 0 14 10" fill="none" width="14" height="10"><path d="M1.16634 5.00033L4.49967 8.33366L12.833 0.000325521" stroke="white" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.99963"/></svg>
</div>
<div>
<h4 class="text-[18px] font-medium text-[#111827] mb-1" style="font-family: 'DM Sans', sans-serif;">Voice is active</h4>
<p class="text-[14px] text-[#6B7280] leading-relaxed" style="font-family: 'Open Sans', sans-serif; font-weight: 400;">Unless the system, not the user, did the action then passive is acceptable.</p>
</div>
</div>
<div class="flex gap-4 items-start bg-[#F7F8FA] rounded-xl p-4">
<div class="check-icon">
<svg viewBox="0 0 14 10" fill="none" width="14" height="10"><path d="M1.16634 5.00033L4.49967 8.33366L12.833 0.000325521" stroke="white" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.99963"/></svg>
</div>
<div>
<h4 class="text-[18px] font-medium text-[#111827] mb-1" style="font-family: 'DM Sans', sans-serif;">No "please", exclamation marks, or "click here"</h4>
<p class="text-[14px] text-[#6B7280] leading-relaxed" style="font-family: 'Open Sans', sans-serif; font-weight: 400;">Also avoid "invalid" describe what went wrong instead.</p>
</div>
</div>
<div class="flex gap-4 items-start bg-[#F7F8FA] rounded-xl p-4">
<div class="check-icon">
<svg viewBox="0 0 14 10" fill="none" width="14" height="10"><path d="M1.16634 5.00033L4.49967 8.33366L12.833 0.000325521" stroke="white" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.99963"/></svg>
</div>
<div>
<h4 class="text-[18px] font-medium text-[#111827] mb-1" style="font-family: 'DM Sans', sans-serif;">Same term for the same concept</h4>
<p class="text-[14px] text-[#6B7280] leading-relaxed" style="font-family: 'Open Sans', sans-serif; font-weight: 400;">Used consistently across the screen and the entire flow. Never switch synonyms mid-journey.</p>
</div>
</div>
<div class="flex gap-4 items-start bg-[#F7F8FA] rounded-xl p-4">
<div class="check-icon">
<svg viewBox="0 0 14 10" fill="none" width="14" height="10"><path d="M1.16634 5.00033L4.49967 8.33366L12.833 0.000325521" stroke="white" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.99963"/></svg>
</div>
<div>
<h4 class="text-[18px] font-medium text-[#111827] mb-1" style="font-family: 'DM Sans', sans-serif;">Error messages tell the user what to do next</h4>
<p class="text-[14px] text-[#6B7280] leading-relaxed" style="font-family: 'Open Sans', sans-serif; font-weight: 400;">Specific, actionable, and blame-free. "Enter a valid email" beats "Invalid input".</p>
</div>
</div>
</div>
</section><!-- /pre-ship-checklist -->
</div><!-- /max-w-4xl -->
</main>
</div><!-- /flex min-h-screen -->
<script src="../../assets/js/sidebar.js"></script>
<script src="../../assets/js/search.js"></script>
<script src="../../assets/js/app.js"></script>
</body>
</html>