diff --git a/docs/clay-ads.md b/docs/clay-ads.md
index eb98f186..78c49f46 100644
--- a/docs/clay-ads.md
+++ b/docs/clay-ads.md
@@ -113,6 +113,17 @@ Access control is enforced at the Google Ads account level — the person connec
 
 ## **FAQs**
 
+### **I built a people list in a Clay workbook. How do I send it to an ad platform?**
+
+The recommended path — available on **Growth and Enterprise plans** — goes through Audiences:
+
+1.  **Save to People.** In your Find People table, click **Continue** at the bottom and select **Save to People**. Contacts already in your People Audience are excluded automatically, so only net-new records are added.
+2.  **Enrich (optional but recommended).** In Audiences, open your People segment and click **Enrich** → **Add bulk enrich** to add work email or phone number. More contact fields improve match rates on the ad platform.
+3.  **Sync to ad platforms.** From your People segment, click **Send** → **Sync to ad platforms** and select your target platform.
+4.  **Connect your account and map fields.** Select your ad account (or connect one via OAuth) and map contact fields such as first name, last name, and work email. Click **Continue** — your audience starts syncing automatically and is available in the platform's campaign manager within **48 hours** of the first sync.
+
+For full setup details, see [Syncing audiences to ad platforms](https://university.clay.com/docs/audiences#syncing-audiences-to-ad-platforms).
+
 ### **What platforms are supported?**
 
 Clay currently supports syncing ad audiences to **LinkedIn**, **Meta**, **Google Ads**, **Bing Ads**, **Reddit Ads**, and **Vibe.co**.