diff --git a/admin/AGENTS.md b/admin/AGENTS.md
index 30b0463f..4df7fe7a 100644
--- a/admin/AGENTS.md
+++ b/admin/AGENTS.md
@@ -272,6 +272,10 @@ When adding a new entity, build the files in this order, matching the existing f
 - Assert with `assertDatabaseHas(...)`, `assertModelMissing(...)`, or `expect($model->refresh())->field->toBe(...)`.
 - Do not assert computed fields against a fresh factory value; assert the expected computed result.
 
+## Business constraints
+
+- **No seller / marketplace system.** ShopFlow is a single-vendor store. There are no sellers, seller accounts, or seller-scoped entities. Never add `seller_id`, `seller_creator_id`, or any seller relation to models, migrations, or resources.
+
 ## Roadmap & docs
 
 - **Before starting any task**, read these three files to understand the current state of the project:
diff --git a/admin/app/Enums/ReviewStatusEnum.php b/admin/app/Enums/ReviewStatusEnum.php
new file mode 100644
index 00000000..06f32959
--- /dev/null
+++ b/admin/app/Enums/ReviewStatusEnum.php
@@ -0,0 +1,37 @@
+<?php
+
+declare(strict_types=1);
+
+namespace App\Enums;
+
+use App\Traits\HasOptions;
+
+enum ReviewStatusEnum: int
+{
+    use HasOptions;
+
+    case DELETED = 10;
+    case PENDING = 20;
+    case APPROVED = 30;
+    case REJECTED = 40;
+
+    public function label(): string
+    {
+        return match ($this) {
+            self::DELETED => 'Deleted',
+            self::PENDING => 'Pending',
+            self::APPROVED => 'Approved',
+            self::REJECTED => 'Rejected',
+        };
+    }
+
+    public function color(): string
+    {
+        return match ($this) {
+            self::DELETED => 'danger',
+            self::PENDING => 'warning',
+            self::APPROVED => 'success',
+            self::REJECTED => 'danger',
+        };
+    }
+}
diff --git a/admin/app/Filament/Resources/CouponResource.php b/admin/app/Filament/Resources/CouponResource.php
index ec4519c1..6ef00871 100644
--- a/admin/app/Filament/Resources/CouponResource.php
+++ b/admin/app/Filament/Resources/CouponResource.php
@@ -109,13 +109,6 @@ public static function form(Schema $schema): Schema
                     ->native(false)
                     ->hintIcon('heroicon-o-information-circle')
                     ->hintIconTooltip('The admin user who created this coupon.'),
-                Select::make('seller_creator_id')
-                    ->relationship('sellerCreator', 'email')
-                    ->searchable()
-                    ->preload()
-                    ->native(false)
-                    ->hintIcon('heroicon-o-information-circle')
-                    ->hintIconTooltip('The seller who created this coupon, if applicable.'),
                 Select::make('products')
                     ->relationship('products', 'heading')
                     ->multiple()
diff --git a/admin/app/Filament/Resources/ReviewResource.php b/admin/app/Filament/Resources/ReviewResource.php
new file mode 100644
index 00000000..dd22f064
--- /dev/null
+++ b/admin/app/Filament/Resources/ReviewResource.php
@@ -0,0 +1,167 @@
+<?php
+
+declare(strict_types=1);
+
+namespace App\Filament\Resources;
+
+use App\Enums\ReviewStatusEnum;
+use App\Filament\Resources\ReviewResource\Pages\CreateReview;
+use App\Filament\Resources\ReviewResource\Pages\EditReview;
+use App\Filament\Resources\ReviewResource\Pages\ListReviews;
+use App\Models\Review;
+use App\Models\Variety;
+use Filament\Actions\BulkActionGroup;
+use Filament\Actions\DeleteBulkAction;
+use Filament\Actions\EditAction;
+use Filament\Forms\Components\Select;
+use Filament\Forms\Components\Textarea;
+use Filament\Forms\Components\TextInput;
+use Filament\Resources\Resource;
+use Filament\Schemas\Components\Utilities\Get;
+use Filament\Schemas\Schema;
+use Filament\Tables\Columns\TextColumn;
+use Filament\Tables\Table;
+use Illuminate\Database\Eloquent\Builder;
+
+class ReviewResource extends Resource
+{
+    protected static ?string $model = Review::class;
+
+    protected static string | \UnitEnum | null $navigationGroup = 'Content';
+
+    protected static string | \BackedEnum | null $navigationIcon = 'heroicon-o-chat-bubble-left-right';
+
+    protected static ?int $navigationSort = 8;
+
+    public static function form(Schema $schema): Schema
+    {
+        return $schema
+            ->components([
+                TextInput::make('heading')
+                    ->required()
+                    ->maxLength(255)
+                    ->columnSpanFull()
+                    ->hintIcon('heroicon-o-information-circle')
+                    ->hintIconTooltip('The review title written by the user (e.g. "Great product!").'),
+                Textarea::make('content')
+                    ->required()
+                    ->rows(5)
+                    ->columnSpanFull()
+                    ->hintIcon('heroicon-o-information-circle')
+                    ->hintIconTooltip('The full review text.'),
+                Select::make('product_id')
+                    ->relationship('product', 'heading')
+                    ->required()
+                    ->searchable()
+                    ->preload()
+                    ->live()
+                    ->native(false)
+                    ->hintIcon('heroicon-o-information-circle')
+                    ->hintIconTooltip('The product this review is about.'),
+                Select::make('variety_id')
+                    ->label('Variety (optional)')
+                    ->options(function (Get $get): array {
+                        $productId = $get('product_id');
+                        if (! $productId) {
+                            return [];
+                        }
+
+                        return Variety::query()
+                            ->where('product_id', $productId)
+                            ->get()
+                            ->mapWithKeys(fn (Variety $v): array => [$v->id => $v->attribute_value ?? "Variety #{$v->id}"])
+                            ->toArray();
+                    })
+                    ->nullable()
+                    ->native(false)
+                    ->hintIcon('heroicon-o-information-circle')
+                    ->hintIconTooltip('The specific variety (e.g. size/color) the user purchased, if known.'),
+                Select::make('user_id')
+                    ->relationship('user', 'email')
+                    ->searchable()
+                    ->preload()
+                    ->nullable()
+                    ->native(false)
+                    ->hintIcon('heroicon-o-information-circle')
+                    ->hintIconTooltip('The user who wrote this review. Leave empty for anonymous/admin-entered reviews.'),
+                Select::make('parent_id')
+                    ->label('Reply to')
+                    ->options(function (?Review $record): array {
+                        return Review::query()
+                            ->whereNull('parent_id')
+                            ->when($record?->id, fn (Builder $q): Builder => $q->where('id', '!=', $record->id))
+                            ->get()
+                            ->mapWithKeys(fn (Review $r): array => [$r->id => "#{$r->id} — {$r->heading}"])
+                            ->toArray();
+                    })
+                    ->nullable()
+                    ->searchable()
+                    ->native(false)
+                    ->hintIcon('heroicon-o-information-circle')
+                    ->hintIconTooltip('Set this to make the review a reply to another review.'),
+                Select::make('status')
+                    ->required()
+                    ->options(ReviewStatusEnum::options())
+                    ->default(ReviewStatusEnum::PENDING->value)
+                    ->native(false)
+                    ->hintIcon('heroicon-o-information-circle')
+                    ->hintIconTooltip('Pending reviews are hidden from the storefront until approved.'),
+            ]);
+    }
+
+    public static function table(Table $table): Table
+    {
+        return $table
+            ->columns([
+                TextColumn::make('product.heading')
+                    ->label('Product')
+                    ->limit(30)
+                    ->searchable(),
+                TextColumn::make('heading')
+                    ->limit(40)
+                    ->searchable(),
+                TextColumn::make('user.email')
+                    ->label('User')
+                    ->placeholder('Anonymous')
+                    ->searchable(),
+                TextColumn::make('parent_id')
+                    ->label('Reply to')
+                    ->placeholder('—')
+                    ->formatStateUsing(fn (?int $state): string => $state ? "#{$state}" : '—'),
+                TextColumn::make('status')
+                    ->getStateUsing(fn (Review $record): string => $record->status->label())
+                    ->color(fn (Review $record): string => $record->status->color())
+                    ->sortable(),
+                TextColumn::make('created_at')
+                    ->dateTime()
+                    ->sortable()
+                    ->toggleable(isToggledHiddenByDefault: true),
+            ])
+            ->defaultSort('created_at', 'desc')
+            ->filters([
+                //
+            ])
+            ->recordActions([
+                EditAction::make(),
+            ])
+            ->toolbarActions([
+                BulkActionGroup::make([
+                    DeleteBulkAction::make(),
+                ]),
+            ]);
+    }
+
+    public static function getRelations(): array
+    {
+        return [];
+    }
+
+    public static function getPages(): array
+    {
+        return [
+            'index' => ListReviews::route('/'),
+            'create' => CreateReview::route('/create'),
+            'edit' => EditReview::route('/{record}/edit'),
+        ];
+    }
+}
diff --git a/admin/app/Filament/Resources/ReviewResource/Pages/CreateReview.php b/admin/app/Filament/Resources/ReviewResource/Pages/CreateReview.php
new file mode 100644
index 00000000..ee65b1a7
--- /dev/null
+++ b/admin/app/Filament/Resources/ReviewResource/Pages/CreateReview.php
@@ -0,0 +1,18 @@
+<?php
+
+declare(strict_types=1);
+
+namespace App\Filament\Resources\ReviewResource\Pages;
+
+use App\Filament\Resources\ReviewResource;
+use Filament\Resources\Pages\CreateRecord;
+
+class CreateReview extends CreateRecord
+{
+    protected static string $resource = ReviewResource::class;
+
+    protected function getRedirectUrl(): string
+    {
+        return $this->getResource()::getUrl('index');
+    }
+}
diff --git a/admin/app/Filament/Resources/ReviewResource/Pages/EditReview.php b/admin/app/Filament/Resources/ReviewResource/Pages/EditReview.php
new file mode 100644
index 00000000..8fd1586d
--- /dev/null
+++ b/admin/app/Filament/Resources/ReviewResource/Pages/EditReview.php
@@ -0,0 +1,26 @@
+<?php
+
+declare(strict_types=1);
+
+namespace App\Filament\Resources\ReviewResource\Pages;
+
+use App\Filament\Resources\ReviewResource;
+use Filament\Actions\DeleteAction;
+use Filament\Resources\Pages\EditRecord;
+
+class EditReview extends EditRecord
+{
+    protected static string $resource = ReviewResource::class;
+
+    protected function getRedirectUrl(): string
+    {
+        return $this->getResource()::getUrl('index');
+    }
+
+    protected function getHeaderActions(): array
+    {
+        return [
+            DeleteAction::make(),
+        ];
+    }
+}
diff --git a/admin/app/Filament/Resources/ReviewResource/Pages/ListReviews.php b/admin/app/Filament/Resources/ReviewResource/Pages/ListReviews.php
new file mode 100644
index 00000000..04ad1abb
--- /dev/null
+++ b/admin/app/Filament/Resources/ReviewResource/Pages/ListReviews.php
@@ -0,0 +1,23 @@
+<?php
+
+declare(strict_types=1);
+
+namespace App\Filament\Resources\ReviewResource\Pages;
+
+use App\Filament\Resources\ReviewResource;
+use Filament\Actions\CreateAction;
+use Filament\Resources\Pages\ListRecords;
+
+class ListReviews extends ListRecords
+{
+    protected static string $resource = ReviewResource::class;
+
+    protected ?string $subheading = 'Moderate user reviews for products. Approve, reject, or reply to reviews from here.';
+
+    protected function getHeaderActions(): array
+    {
+        return [
+            CreateAction::make(),
+        ];
+    }
+}
diff --git a/admin/app/Models/Attribute.php b/admin/app/Models/Attribute.php
index ce61696b..a7ac87d2 100644
--- a/admin/app/Models/Attribute.php
+++ b/admin/app/Models/Attribute.php
@@ -9,6 +9,7 @@
 use Illuminate\Database\Eloquent\Model;
 use Illuminate\Database\Eloquent\Relations\BelongsTo;
 use Illuminate\Database\Eloquent\Relations\BelongsToMany;
+use Illuminate\Database\Eloquent\Relations\HasMany;
 
 /**
  * App\Models\Attribute
@@ -19,6 +20,8 @@
  * @property string $value
  * @property AttributeGroup $attributeGroup
  * @property Collection<Variety> $varieties
+ * @property Collection<Variety> $directVarieties
+ * @property Collection<Product> $products
  */
 class Attribute extends Model
 {
@@ -35,8 +38,22 @@ public function attributeGroup(): BelongsTo
         return $this->belongsTo(AttributeGroup::class);
     }
 
+    /** Varieties linked via the attribute_variety pivot (additional attributes). */
     public function varieties(): BelongsToMany
     {
         return $this->belongsToMany(Variety::class)->withTimestamps();
     }
+
+    /** Varieties where this attribute is the primary one (attribute_id FK). */
+    public function directVarieties(): HasMany
+    {
+        return $this->hasMany(Variety::class);
+    }
+
+    public function products(): BelongsToMany
+    {
+        return $this->belongsToMany(Product::class, 'product_attribute')
+            ->withPivot('is_highlight')
+            ->withTimestamps();
+    }
 }
diff --git a/admin/app/Models/AttributeGroup.php b/admin/app/Models/AttributeGroup.php
index 4791ced6..3e9dd7dd 100644
--- a/admin/app/Models/AttributeGroup.php
+++ b/admin/app/Models/AttributeGroup.php
@@ -4,9 +4,11 @@
 
 namespace App\Models;
 
+use Illuminate\Database\Eloquent\Collection;
 use Illuminate\Database\Eloquent\Factories\HasFactory;
 use Illuminate\Database\Eloquent\Model;
 use Illuminate\Database\Eloquent\Relations\BelongsTo;
+use Illuminate\Database\Eloquent\Relations\BelongsToMany;
 use Illuminate\Database\Eloquent\Relations\HasMany;
 
 /**
@@ -15,9 +17,12 @@
  * @property positive-int $id
  * @property positive-int $ancestor_id
  * @property string $name
- * @property Ancestor $ancestor
  * @property string|null $label
  * @property int|null $order
+ * @property Ancestor $ancestor
+ * @property Collection<Attribute> $attributes
+ * @property Collection<Category> $categories
+ * @property Collection<Product> $products
  */
 class AttributeGroup extends Model
 {
@@ -30,10 +35,6 @@ class AttributeGroup extends Model
         'order',
     ];
 
-    protected $casts = [
-        'is_selective' => 'boolean',
-    ];
-
     public function ancestor(): BelongsTo
     {
         return $this->belongsTo(Ancestor::class);
@@ -43,4 +44,16 @@ public function attributes(): HasMany
     {
         return $this->hasMany(Attribute::class);
     }
+
+    public function categories(): BelongsToMany
+    {
+        return $this->belongsToMany(Category::class, 'attribute_group_category')
+            ->withPivot(['as_filter', 'required', 'order'])
+            ->withTimestamps();
+    }
+
+    public function products(): HasMany
+    {
+        return $this->hasMany(Product::class);
+    }
 }
diff --git a/admin/app/Models/Category.php b/admin/app/Models/Category.php
index f65c7bb6..ffc73f32 100644
--- a/admin/app/Models/Category.php
+++ b/admin/app/Models/Category.php
@@ -10,6 +10,8 @@
 use Illuminate\Database\Eloquent\Collection;
 use Illuminate\Database\Eloquent\Factories\HasFactory;
 use Illuminate\Database\Eloquent\Model;
+use Illuminate\Database\Eloquent\Relations\BelongsTo;
+use Illuminate\Database\Eloquent\Relations\BelongsToMany;
 use Illuminate\Database\Eloquent\Relations\HasMany;
 use Illuminate\Database\Eloquent\Relations\MorphOne;
 
@@ -28,6 +30,10 @@
  * @property Carbon|null $created_at
  * @property Carbon|null $updated_at
  * @property Collection<Product> $products
+ * @property Collection<AttributeGroup> $attributeGroups
+ * @property Collection<Coupon> $coupons
+ * @property Category|null $parent
+ * @property Collection<Category> $children
  *
  * @method static Builder|Category active()
  */
@@ -75,4 +81,26 @@ public function attributeGroupCategories(): HasMany
     {
         return $this->hasMany(AttributeGroupCategory::class);
     }
+
+    public function attributeGroups(): BelongsToMany
+    {
+        return $this->belongsToMany(AttributeGroup::class, 'attribute_group_category')
+            ->withPivot(['as_filter', 'required', 'order'])
+            ->withTimestamps();
+    }
+
+    public function coupons(): BelongsToMany
+    {
+        return $this->belongsToMany(Coupon::class, 'category_coupon')->withTimestamps();
+    }
+
+    public function parent(): BelongsTo
+    {
+        return $this->belongsTo(Category::class, 'parent_id');
+    }
+
+    public function children(): HasMany
+    {
+        return $this->hasMany(Category::class, 'parent_id');
+    }
 }
diff --git a/admin/app/Models/Coupon.php b/admin/app/Models/Coupon.php
index 12050040..5e23c599 100644
--- a/admin/app/Models/Coupon.php
+++ b/admin/app/Models/Coupon.php
@@ -25,7 +25,6 @@
  * @property positive-int|null $total_uses
  * @property positive-int|null $user_id
  * @property positive-int|null $user_creator_id
- * @property positive-int|null $seller_creator_id
  * @property CouponStatusEnum $status
  * @property bool $is_percent
  * @property bool $shipping
@@ -52,7 +51,6 @@ class Coupon extends Model
         'total_uses',
         'user_id',
         'user_creator_id',
-        'seller_creator_id',
         'status',
         'is_percent',
         'shipping',
@@ -80,11 +78,6 @@ public function userCreator(): BelongsTo
         return $this->belongsTo(User::class, 'user_creator_id');
     }
 
-    public function sellerCreator(): BelongsTo
-    {
-        return $this->belongsTo(User::class, 'seller_creator_id');
-    }
-
     public function products(): BelongsToMany
     {
         return $this->belongsToMany(Product::class, 'coupon_product')
diff --git a/admin/app/Models/Product.php b/admin/app/Models/Product.php
index 9a10fc37..cb2fb85d 100644
--- a/admin/app/Models/Product.php
+++ b/admin/app/Models/Product.php
@@ -42,12 +42,14 @@
  * @property positive-int|null $height
  * @property ProductStatusEnum $status
  * @property positive-int $seen
- * @property Image $featuredImage
+ * @property Image|null $featuredImage
  * @property Collection<Image> $images
  * @property Collection<Variety> $varieties
- * @property AttributeGroup $attributeGroup
- * @property Category $category
- * @property Brand $brand
+ * @property Collection<Review> $reviews
+ * @property Collection<Coupon> $coupons
+ * @property AttributeGroup|null $attributeGroup
+ * @property Category|null $category
+ * @property Brand|null $brand
  */
 class Product extends Model
 {
@@ -163,4 +165,14 @@ public function brand(): BelongsTo
     {
         return $this->belongsTo(Brand::class);
     }
+
+    public function reviews(): HasMany
+    {
+        return $this->hasMany(Review::class);
+    }
+
+    public function coupons(): BelongsToMany
+    {
+        return $this->belongsToMany(Coupon::class, 'coupon_product')->withTimestamps();
+    }
 }
diff --git a/admin/app/Models/Review.php b/admin/app/Models/Review.php
new file mode 100644
index 00000000..bab295d1
--- /dev/null
+++ b/admin/app/Models/Review.php
@@ -0,0 +1,71 @@
+<?php
+
+declare(strict_types=1);
+
+namespace App\Models;
+
+use App\Enums\ReviewStatusEnum;
+use Illuminate\Database\Eloquent\Collection;
+use Illuminate\Database\Eloquent\Factories\HasFactory;
+use Illuminate\Database\Eloquent\Model;
+use Illuminate\Database\Eloquent\Relations\BelongsTo;
+use Illuminate\Database\Eloquent\Relations\HasMany;
+
+/**
+ * @property positive-int $id
+ * @property string $heading
+ * @property string $content
+ * @property positive-int|null $user_id
+ * @property positive-int $product_id
+ * @property positive-int|null $variety_id
+ * @property positive-int|null $parent_id
+ * @property ReviewStatusEnum $status
+ * @property User|null $user
+ * @property Product $product
+ * @property Variety|null $variety
+ * @property Review|null $parent
+ * @property Collection<Review> $replies
+ */
+class Review extends Model
+{
+    use HasFactory;
+
+    protected $fillable = [
+        'heading',
+        'content',
+        'user_id',
+        'product_id',
+        'variety_id',
+        'parent_id',
+        'status',
+    ];
+
+    protected $casts = [
+        'status' => ReviewStatusEnum::class,
+    ];
+
+    public function user(): BelongsTo
+    {
+        return $this->belongsTo(User::class);
+    }
+
+    public function product(): BelongsTo
+    {
+        return $this->belongsTo(Product::class);
+    }
+
+    public function variety(): BelongsTo
+    {
+        return $this->belongsTo(Variety::class);
+    }
+
+    public function parent(): BelongsTo
+    {
+        return $this->belongsTo(Review::class, 'parent_id');
+    }
+
+    public function replies(): HasMany
+    {
+        return $this->hasMany(Review::class, 'parent_id');
+    }
+}
diff --git a/admin/app/Models/Variety.php b/admin/app/Models/Variety.php
index f78a9107..6d610747 100644
--- a/admin/app/Models/Variety.php
+++ b/admin/app/Models/Variety.php
@@ -5,11 +5,13 @@
 namespace App\Models;
 
 use App\Enums\VarietyStatusEnum;
+use Database\Factories\VarietyFactory;
 use Illuminate\Database\Eloquent\Collection;
 use Illuminate\Database\Eloquent\Factories\HasFactory;
 use Illuminate\Database\Eloquent\Model;
 use Illuminate\Database\Eloquent\Relations\BelongsTo;
 use Illuminate\Database\Eloquent\Relations\BelongsToMany;
+use Illuminate\Database\Eloquent\Relations\HasMany;
 
 /**
  * @property positive-int $id
@@ -25,9 +27,12 @@
  * @property Product $product
  * @property Attribute|null $attribute
  * @property Collection<Attribute> $attributes
+ * @property Collection<Discount> $discounts
+ * @property Collection<Review> $reviews
  */
 class Variety extends Model
 {
+    /** @use HasFactory<VarietyFactory> */
     use HasFactory;
 
     protected $fillable = [
@@ -93,4 +98,14 @@ public function attributes(): BelongsToMany
     {
         return $this->belongsToMany(Attribute::class)->withTimestamps();
     }
+
+    public function discounts(): HasMany
+    {
+        return $this->hasMany(Discount::class);
+    }
+
+    public function reviews(): HasMany
+    {
+        return $this->hasMany(Review::class);
+    }
 }
diff --git a/admin/database/factories/CouponFactory.php b/admin/database/factories/CouponFactory.php
index 44c47fcd..b98088e1 100644
--- a/admin/database/factories/CouponFactory.php
+++ b/admin/database/factories/CouponFactory.php
@@ -32,7 +32,6 @@ public function definition(): array
             'total_uses' => fake()->numberBetween(1, 100),
             'user_id' => null,
             'user_creator_id' => null,
-            'seller_creator_id' => null,
             'status' => fake()->randomElement(CouponStatusEnum::cases()),
             'is_percent' => fake()->boolean(),
             'shipping' => fake()->boolean(),
diff --git a/admin/database/factories/ReviewFactory.php b/admin/database/factories/ReviewFactory.php
new file mode 100644
index 00000000..156d07e1
--- /dev/null
+++ b/admin/database/factories/ReviewFactory.php
@@ -0,0 +1,40 @@
+<?php
+
+declare(strict_types=1);
+
+namespace Database\Factories;
+
+use App\Enums\ReviewStatusEnum;
+use App\Models\Product;
+use App\Models\Review;
+use Illuminate\Database\Eloquent\Factories\Factory;
+
+/**
+ * @extends Factory<Review>
+ */
+class ReviewFactory extends Factory
+{
+    /**
+     * @return array<string, mixed>
+     */
+    public function definition(): array
+    {
+        return [
+            'heading' => fake()->sentence(5),
+            'content' => fake()->paragraph(),
+            'user_id' => null,
+            'product_id' => Product::factory(),
+            'variety_id' => null,
+            'parent_id' => null,
+            'status' => fake()->randomElement(ReviewStatusEnum::cases()),
+        ];
+    }
+
+    public function withParent(Review $parent): static
+    {
+        return $this->state([
+            'parent_id' => $parent->id,
+            'product_id' => $parent->product_id,
+        ]);
+    }
+}
diff --git a/admin/database/migrations/2026_06_19_000002_create_coupons_table.php b/admin/database/migrations/2026_06_19_000002_create_coupons_table.php
index a3139413..b15ca2ae 100644
--- a/admin/database/migrations/2026_06_19_000002_create_coupons_table.php
+++ b/admin/database/migrations/2026_06_19_000002_create_coupons_table.php
@@ -27,7 +27,6 @@ public function up(): void
             $table->unsignedInteger('total_uses')->nullable();
             $table->foreignIdFor(User::class)->nullable()->constrained()->nullOnDelete();
             $table->foreignId('user_creator_id')->nullable()->constrained('users')->nullOnDelete();
-            $table->foreignId('seller_creator_id')->nullable()->constrained('users')->nullOnDelete();
             $table->unsignedTinyInteger('status')->default(CouponStatusEnum::ACTIVE->value);
             $table->boolean('is_percent')->default(false);
             $table->boolean('shipping')->default(false);
diff --git a/admin/database/migrations/2026_06_20_000008_create_reviews_table.php b/admin/database/migrations/2026_06_20_000008_create_reviews_table.php
new file mode 100644
index 00000000..3d4c16a4
--- /dev/null
+++ b/admin/database/migrations/2026_06_20_000008_create_reviews_table.php
@@ -0,0 +1,34 @@
+<?php
+
+declare(strict_types=1);
+
+use App\Enums\ReviewStatusEnum;
+use App\Models\Product;
+use App\Models\User;
+use App\Models\Variety;
+use Illuminate\Database\Migrations\Migration;
+use Illuminate\Database\Schema\Blueprint;
+use Illuminate\Support\Facades\Schema;
+
+return new class extends Migration
+{
+    public function up(): void
+    {
+        Schema::create('reviews', function (Blueprint $table): void {
+            $table->id();
+            $table->string('heading');
+            $table->text('content');
+            $table->foreignIdFor(User::class)->nullable()->constrained()->nullOnDelete();
+            $table->foreignIdFor(Product::class)->constrained()->cascadeOnDelete();
+            $table->foreignIdFor(Variety::class)->nullable()->constrained()->nullOnDelete();
+            $table->foreignId('parent_id')->nullable()->constrained('reviews')->nullOnDelete();
+            $table->unsignedTinyInteger('status')->default(ReviewStatusEnum::PENDING->value);
+            $table->timestamps();
+        });
+    }
+
+    public function down(): void
+    {
+        Schema::dropIfExists('reviews');
+    }
+};
diff --git a/admin/database/seeders/ReviewSeeder.php b/admin/database/seeders/ReviewSeeder.php
new file mode 100644
index 00000000..c1a31798
--- /dev/null
+++ b/admin/database/seeders/ReviewSeeder.php
@@ -0,0 +1,18 @@
+<?php
+
+declare(strict_types=1);
+
+namespace Database\Seeders;
+
+use App\Models\Review;
+use Illuminate\Database\Seeder;
+
+class ReviewSeeder extends Seeder
+{
+    public function run(): void
+    {
+        Review::all()->each->delete();
+
+        Review::factory()->count(20)->create();
+    }
+}
diff --git a/admin/database/seeders/TestSeeder.php b/admin/database/seeders/TestSeeder.php
index d5afbcd1..3b784511 100644
--- a/admin/database/seeders/TestSeeder.php
+++ b/admin/database/seeders/TestSeeder.php
@@ -22,6 +22,7 @@ public function run(): void
             MenuSeeder::class,
             PageSeeder::class,
             FaqSeeder::class,
+            ReviewSeeder::class,
         ]);
     }
 }
diff --git a/admin/docs/IMPLEMENTATION.md b/admin/docs/IMPLEMENTATION.md
index 7b02a825..5d54d3a3 100644
--- a/admin/docs/IMPLEMENTATION.md
+++ b/admin/docs/IMPLEMENTATION.md
@@ -29,6 +29,7 @@ Catalog layer and platform basics.
 - [x] Menus + Menu Items (nested via `parent_id`; optional polymorphic image per item)
 - [x] Pages (CMS static pages; polymorphic image; SCHEDULED status with `published_at`)
 - [x] FAQs (question + answer; `order` and nullable `position` for placement context)
+- [x] Reviews (user reviews for products; `parent_id` for replies; `status` moderation)
 - [~] Addresses (model only, no resource yet)
 
 Sample data for manual admin testing lives in `TestSeeder` (`php artisan db:seed --class=TestSeeder`); `DatabaseSeeder` holds only necessary data.
@@ -70,7 +71,7 @@ Depend mostly on Images only.
 - [x] Menus + Menu Items
 - [x] Pages
 - [x] FAQs
-- [ ] Reviews
+- [x] Reviews
 - [ ] Wishlists
 - [ ] Tags
 - [ ] Brand-Category pages
diff --git a/admin/tests/Feature/Filament/Resource/ReviewResourceTest.php b/admin/tests/Feature/Filament/Resource/ReviewResourceTest.php
new file mode 100644
index 00000000..d7069b65
--- /dev/null
+++ b/admin/tests/Feature/Filament/Resource/ReviewResourceTest.php
@@ -0,0 +1,94 @@
+<?php
+
+declare(strict_types=1);
+
+use App\Enums\ReviewStatusEnum;
+use App\Filament\Resources\ReviewResource;
+use App\Models\Review;
+use Filament\Actions\DeleteAction;
+
+use function Pest\Laravel\get;
+use function Pest\Livewire\livewire;
+
+beforeEach(function () {
+    login();
+});
+
+it('can render index page of the review resource.', function () {
+    get(ReviewResource::getUrl())->assertOk();
+});
+
+it('can list reviews in the table.', function () {
+    $reviews = Review::factory()->count(5)->create();
+
+    livewire(ReviewResource\Pages\ListReviews::class)
+        ->assertCanSeeTableRecords($reviews);
+});
+
+it('can render edit page.', function () {
+    $review = Review::factory()->create();
+
+    get(ReviewResource::getUrl('edit', [
+        'record' => $review,
+    ]))->assertOk();
+});
+
+it('can update review status.', function () {
+    $review = Review::factory()->create(['status' => ReviewStatusEnum::PENDING]);
+
+    livewire(ReviewResource\Pages\EditReview::class, [
+        'record' => $review->getRouteKey(),
+    ])
+        ->fillForm([
+            'heading' => $review->heading,
+            'content' => $review->content,
+            'product_id' => $review->product_id,
+            'status' => ReviewStatusEnum::APPROVED->value,
+        ])
+        ->call('save')
+        ->assertHasNoFormErrors();
+
+    expect($review->refresh())
+        ->status->toBe(ReviewStatusEnum::APPROVED);
+});
+
+it('can create review.', function () {
+    $newReview = Review::factory()->make(['status' => ReviewStatusEnum::APPROVED]);
+
+    livewire(ReviewResource\Pages\CreateReview::class)
+        ->fillForm([
+            'heading' => $newReview->heading,
+            'content' => $newReview->content,
+            'product_id' => $newReview->product_id,
+            'status' => ReviewStatusEnum::APPROVED->value,
+        ])
+        ->call('create')
+        ->assertHasNoFormErrors();
+
+    $this->assertDatabaseHas(Review::class, [
+        'heading' => $newReview->heading,
+        'status' => ReviewStatusEnum::APPROVED->value,
+    ]);
+});
+
+it('can delete review.', function () {
+    $review = Review::factory()->create();
+
+    livewire(ReviewResource\Pages\EditReview::class, [
+        'record' => $review->getRouteKey(),
+    ])
+        ->callAction(DeleteAction::class);
+
+    $this->assertModelMissing($review);
+});
+
+it('deletes replies when parent review is deleted.', function () {
+    $parent = Review::factory()->create();
+    $reply = Review::factory()->withParent($parent)->create();
+
+    $parent->delete();
+
+    $this->assertModelMissing($parent);
+    $this->assertDatabaseMissing(Review::class, ['parent_id' => $parent->id]);
+    expect($reply->refresh()->parent_id)->toBeNull();
+});