diff --git a/messages/src/vonage_messages/models/rcs.py b/messages/src/vonage_messages/models/rcs.py
index b0e98a1a..6ed1e7b7 100644
--- a/messages/src/vonage_messages/models/rcs.py
+++ b/messages/src/vonage_messages/models/rcs.py
@@ -30,7 +30,7 @@ class BaseRcs(BaseMessage):
     """
 
     to: PhoneNumber
-    from_: str = Field(..., serialization_alias='from', pattern='^[a-zA-Z0-9-_]+$')
+    from_: str = Field(..., serialization_alias='from', pattern='^[a-zA-Z0-9-_&]+$')
     ttl: Optional[int] = Field(None, ge=300, le=259200)
     channel: ChannelType = ChannelType.RCS
 
diff --git a/messages/tests/test_rcs_models.py b/messages/tests/test_rcs_models.py
index 4723fa47..4114bcad 100644
--- a/messages/tests/test_rcs_models.py
+++ b/messages/tests/test_rcs_models.py
@@ -25,6 +25,27 @@ def test_create_rcs_text():
     assert rcs_model.model_dump(by_alias=True, exclude_none=True) == rcs_dict
 
 
+def test_create_rcs_text_with_ampersand():
+    """Tests that RCS from fields will allow an ampersand (&) character.
+
+    See also: DEVX-10155
+    """
+    rcs_model = RcsText(
+        to='1234567890',
+        from_='Acme&SonsCo',
+        text='Hello, World!',
+    )
+    rcs_dict = {
+        'to': '1234567890',
+        'from': 'Acme&SonsCo',
+        'text': 'Hello, World!',
+        'channel': 'rcs',
+        'message_type': 'text',
+    }
+
+    assert rcs_model.model_dump(by_alias=True, exclude_none=True) == rcs_dict
+
+
 def test_create_rcs_text_all_fields():
     rcs_model = RcsText(
         to='1234567890',