product
Russian-speaking IT professionals in Kazakhstan and the wider CIS — developers, QA, analysts, designers, and managers — plus people breaking into tech. They arrive to look up real local salary data, read and write honest company reviews, browse vacancies, and prepare for technical interviews. Context: career research and decision-making, often in long reading/comparison sessions; a mix of logged-out browsing and authenticated contribution.
A free, independent, non-commercial platform that brings transparency to the local IT market: salary surveys with real distributions, company reviews and ratings, interview templates and notes, and job vacancies. Success looks like a trusted go-to reference that people consult before negotiating an offer, joining a company, or sitting an interview — and contribute back to.
Warm, friendly, approachable, and trustworthy — independent rather than corporate. Voice is helpful and plainspoken with a touch of play (a recurring otter/cat mascot). The interface should feel like a knowledgeable peer, not an enterprise tool or a growth-hacky startup. Three words: warm, credible, unpretentious.
- Cold corporate blues and sterile enterprise dashboards.
- Harsh pure-white / pure-black, high-glare surfaces.
- Aggressive, growth-hacky SaaS marketing (gradient-soup heroes, hype copy, fake urgency).
- Toy-like or childish styling that would undercut the credibility of the data.
- Comfort for long sessions. Warm, low-glare surfaces and generous reading measure; the data is meant to be studied, not glanced at.
- Trust the numbers. Data, stats, and ratings read clearly and precisely — legibility and honest hierarchy over decoration.
- Personality without losing credibility. Warmth and the mascot add character, but never at the expense of looking like a serious reference.
- One language, every screen. Consistent component vocabulary and spacing across marketing and app surfaces, light and dark.
- Accessible by default. WCAG AA contrast, full dark mode, and reduced-motion support are baseline, not afterthoughts.
Target WCAG 2.1 AA. Full light/dark theming with system-preference detection and a manual toggle. Honor prefers-reduced-motion. Primary UI language is Russian; keep layouts tolerant of longer Cyrillic strings. Maintain ≥4.5:1 for body text and ≥3:1 for large text against the warm paper backgrounds.