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Finding: Education / Civics-Classroom Audience as a CPP Surface

Date: 2026-05-07 Issue: EPAC-1760 Researcher: Gemini CLI

1. Education-Vertical Keyword Research

The following keywords target Canadian civics teachers, social studies students, and parliamentary procedure enthusiasts.

English (en-CA)

Keyword Estimated Volume Current ePac Rank Competitor(s)
civics Low-Medium Not ranked News apps (CBC, Globe)
social studies Low Not ranked Quizlet, Kahoot
canadian government Medium #12 Government of Canada (official)
how a bill becomes law Very Low Not ranked Web results (LEGISinfo)
parliamentary procedure Low Not ranked Robert's Rules apps
classroom tools Medium Not ranked Google Classroom, Seesaw

Combined English String: civics,social studies,canadian government,parliamentary procedure,how a bill becomes law,classroom,teaching tools

French (fr-CA)

Keyword Estimated Volume Current ePac Rank Competitor(s)
éducation civique Low Not ranked Radio-Canada
cours de gouvernement Very Low Not ranked None
histoire canadienne Medium Not ranked Educational games
projet de loi Medium Not ranked Journal de Montréal
parlement du canada Medium Not ranked Official sites

Combined French String: éducation civique,cours de gouvernement,histoire canadienne,projet de loi,parlement du canada,école,outils pédagogiques

2. Decision Recommendation

Decision: Worth a CPP.

Rationale:

  • Niche Alignment: ePac's primary source data (Hansard, LEGISinfo) perfectly matches the curriculum requirements for Grade 5/10/Secondary III-IV.
  • Conversion Advantage: A teacher searching for "how a bill becomes law" is more likely to install if they see a page showing a "Bill Lifecycle" tracker than the general "Parliament in your pocket" listing.
  • Organic Growth: While search volume for these terms is lower than "news", the intent is higher and competition for these specific educational terms is lower.

3. Custom Product Page (CPP) Spec: "student-educator"

App Store Connect Name: student-educator Deep-link Target: epac://explainer/bill-lifecycle (or equivalent explainer view)

Screenshot Ordering & Captions:

  1. Hansard as Chat: "Parliament, in plain language." (Sub: "Real debates. Real words. Formatted for the classroom.")
  2. Bill Lifecycle: "See how a bill becomes law." (Sub: "Track every step — first reading to Royal Assent.")
  3. MP Profile: "Meet your representative." (Sub: "Find your MP and riding using primary sources.")
  4. E-Petitions: "Active citizenship." (Sub: "Follow and browse e-petitions tabled in the House.")
  5. Topics: "Follow what matters." (Sub: "Get notified when Parliament debates education, climate, or housing.")

Promotional Text:

"Bring Parliament to the classroom. Real debates, bills, and votes — in plain language. Perfect for Canadian civics and social studies."

4. Next Steps

  • File aso, experiment to create the student-educator CPP in App Store Connect.
  • Add the education-vertical keywords to a secondary keyword set for a test run (or integrate into the main set if space permits).