These are data points generated within the organization's own systems.
Transactional Systems (ERP): Enterprise Resource Planning systems that track daily operations like inventory levels, supply chain movements, and manufacturing stats. Customer Relationship Management (CRM): It's Data regarding customer interactions, sales history, and support tickets. Financial Records: It entails payroll, revenue reports, and expense logs found in accounting software. Operational Logs: These are web server logs or application usage data that track system performance.
Data gathered from outside the organization to provide market context.
Market Research APIs: These are third-party data providers that give insights into competitor pricing or consumer trends. Social Media & Sentiment Data: Public feeds from platforms like Twitter, Instagram or Tiktok to gauge brand perception. Open Government Data: Demographic or economic statistics from national bureaus (e.g.KNBS for Kenya) used for geographic expansion planning.
To ensure the data is ready, we categorize it by structure:
Structured It is highly organized in rows and columns eg SQL Databases and Excel sheets. Semi-Structured Has some organizational properties but not a rigid schema eg JSON files, XML. Unstructured Has no predefined format making it difficult to collect and analyze eg PDF reports, Video.
the Simulated Mistake