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<!DOCTYPE html>
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<head>
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<title>About AuditForge AI – Free SEO & AI Visibility Auditor</title>
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<header>
<div class="nav">
<a href="index" class="brand">AuditForge<span> AI</span></a>
<ul>
<li><a class="link" href="index">Home</a></li>
<li><a class="link active" href="about">About</a></li>
<li><a class="link" href="services">Services</a></li>
<li><a class="link" href="contact">Contact</a></li>
</ul>
<a class="cta" href="services">Audit a site →</a>
</div>
</header>
<main>
<section class="hero" aria-labelledby="page-title">
<div class="kicker">// About</div>
<h1 id="page-title">We audit websites — <em>automatically.</em></h1>
<p class="lead">AuditForge AI is a free, open website auditing platform. It crawls any public website and scores it across six categories: SEO, Accessibility, Performance, Security, Content Quality, and AI Visibility. Every finding links to a fix. No paywall, no account required.</p> </section>
<article>
<section aria-labelledby="how-it-works-heading" class="content-block">
<div class="kicker">// How it works</div>
<h2 id="how-it-works-heading">How it works</h2>
<div class="grid">
<div class="card">
<h3>Paste a URL</h3>
<p>No accounts, no installs. Drop a domain into the crawler and it walks the site automatically — discovering pages and assets without any setup.</p>
</div>
<div class="card">
<h3>Get a verdict</h3>
<p>Every page is scored across six audit engines: SEO, Accessibility, Performance, Security, Content Quality, and AI Visibility. Each engine produces a weighted score tied to a public standard.</p>
</div>
<div class="card">
<h3>Ship a fix</h3>
<p>Each issue ships with a concrete, prioritised recommendation mapped to the relevant standard — not a vague warning or an error code.</p>
</div>
<div class="card">
<h3>Built in the open</h3>
<p>AuditForge AI is an independent project. The audit methodology, scoring weights, and referenced standards are documented publicly so any score is reproducible and auditable.</p>
</div>
</div>
</section>
<section aria-labelledby="what-we-audit-heading" class="content-block">
<div class="kicker">// Audit Coverage</div>
<h2 id="what-we-audit-heading">What the platform audits</h2>
<div class="engines">
<div class="engines">
<div class="engine">
<div class="tag">SEO</div>
<h3>Search visibility</h3>
<p>AuditForge AI checks every factor that affects how search engines rank a page. This includes title tags, meta descriptions, canonical URLs, heading hierarchy, internal linking, and keyword relevance.</p>
<p>All checks follow <a href="https://developers.google.com/search/docs" target="_blank" rel="noopener noreferrer">Google Search Central</a> guidelines.</p>
<ul>
<li>Heading structure and internal link graph</li>
<li>Missing or duplicate meta elements</li>
<li>Canonical and robots directives</li>
</ul>
</div>
<div class="engine">
<div class="tag">AI Visibility</div>
<h3>AI citation readiness</h3>
<p>AI citation readiness measures how well a page is structured for large language models and AI-powered search engines to understand, extract, and cite its content.</p>
<p>Pages that score well here are more likely to appear in AI Overviews and answer engines.</p>
<ul>
<li>Structured data and entity signal checks</li>
<li>Definition-style paragraphs and FAQ coverage</li>
<li>Unambiguous authorship signals</li>
</ul>
</div>
<div class="engine">
<div class="tag">Accessibility</div>
<h3>Inclusive usability</h3>
<p>Accessibility checks test whether the site works for people with visual, motor, auditory, or cognitive disabilities.</p>
<p>Checks are validated against <a href="https://www.w3.org/WAI/standards-guidelines/wcag/" target="_blank" rel="noopener noreferrer">W3C WCAG 2.2</a> success criteria.</p>
<ul>
<li>Colour contrast ratios</li>
<li>Image alternative text</li>
<li>Keyboard navigation, ARIA roles, form labels</li>
</ul>
</div>
<div class="engine">
<div class="tag">Structured Data</div>
<h3>Schema markup</h3>
<p>Structured data checks detect missing, invalid, or incomplete JSON-LD that prevents search engines and AI systems from understanding what each page is about.</p>
<p>Validation follows <a href="https://schema.org" target="_blank" rel="noopener noreferrer">Schema.org</a> type and property definitions.</p>
<ul>
<li>Type and property validation</li>
<li>Appropriate schema recommendations per page type</li>
<li>Malformed or incomplete markup flags</li>
</ul>
</div>
<div class="engine">
<div class="tag">Performance</div>
<h3>Core Web Vitals</h3>
<p>Performance is benchmarked using Google's Core Web Vitals: Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS).</p>
<p>Thresholds are sourced from <a href="https://pagespeed.web.dev" target="_blank" rel="noopener noreferrer">Google PageSpeed Insights</a>.</p>
<ul>
<li>LCP, INP, and CLS thresholds</li>
<li>Real user experience measurement</li>
<li>Actionable fixes per failing metric</li>
</ul>
</div>
</div>
</section>
<section aria-labelledby="methodology-heading" class="content-block">
<div class="kicker">// Methodology</div>
<h2 id="methodology-heading">Audit methodology</h2>
<div class="grid">
<div class="grid">
<div class="card">
<h3>Crawl & parse</h3>
<p>The crawler visits every publicly accessible page of a submitted domain. It parses HTML, evaluates assets, and runs checks across six audit categories.</p>
<p>Findings are weighted by impact and aggregated into a site-level score. Each finding links to the exact page element and maps to a specific remediation step.</p>
</div>
<div class="card">
<h3>External standards</h3>
<p>Every score reflects an externally published standard. SEO checks follow <a href="https://developers.google.com/search/docs" target="_blank" rel="noopener noreferrer">Google Search Central</a> documentation. Accessibility checks follow <a href="https://www.w3.org/WAI/standards-guidelines/wcag/" target="_blank" rel="noopener noreferrer">W3C WCAG 2.2</a>. Performance checks use <a href="https://pagespeed.web.dev" target="_blank" rel="noopener noreferrer">Google PageSpeed Insights</a> thresholds. Structured data validation follows <a href="https://schema.org" target="_blank" rel="noopener noreferrer">Schema.org</a> type definitions.</p>
<p>No score is an arbitrary internal metric.</p>
</div>
<div class="card">
<h3>Content quality signals</h3>
<p>Content quality is assessed by measuring word count, reading level, keyword concentration, and heading structure.</p>
<p>The presence of answer-ready content — definitions and FAQ blocks — is also scored. These signals affect both traditional search rankings and AI citation likelihood.</p>
</div>
</div>
</section>
<section aria-labelledby="standards-heading" class="content-block">
<div class="kicker">// Standards We Follow</div>
<h2 id="standards-heading">Standards and references</h2>
<p class="intro">Every AuditForge AI check is mapped to a published, externally maintained standard. These are the primary references the platform audits against.</p>
<div class="engines">
<div class="engine">
<div class="tag">SEO</div>
<h3><a href="https://developers.google.com/search/docs" target="_blank" rel="noopener noreferrer">Google Search Central</a></h3>
<p>Google's official documentation covering how Search crawls, indexes, and ranks content.</p>
<p>AuditForge AI's SEO checks — including title tags, meta descriptions, canonical URLs, and heading structure — are validated against these guidelines.</p>
</div>
<div class="engine">
<div class="tag">Accessibility</div>
<h3><a href="https://www.w3.org/WAI/standards-guidelines/wcag/" target="_blank" rel="noopener noreferrer">W3C WCAG 2.2</a></h3>
<p>The Web Content Accessibility Guidelines, version 2.2, published by the World Wide Web Consortium (W3C).</p>
<p>WCAG 2.2 defines success criteria for colour contrast, alternative text, keyboard navigation, ARIA roles, and form labels. AuditForge AI tests against these criteria on every crawled page.</p>
</div>
<div class="engine">
<div class="tag">Performance</div>
<h3><a href="https://pagespeed.web.dev" target="_blank" rel="noopener noreferrer">Google PageSpeed Insights</a></h3>
<p>Google's tool for measuring Core Web Vitals: Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS).</p>
<p>AuditForge AI benchmarks page performance against the thresholds published in the <a href="https://web.dev/explore/vitals" target="_blank" rel="noopener noreferrer">Web Vitals documentation</a>.</p>
</div>
<div class="engine">
<div class="tag">Structured Data</div>
<h3><a href="https://schema.org" target="_blank" rel="noopener noreferrer">Schema.org</a></h3>
<p>The shared vocabulary for structured data markup, maintained collaboratively by Google, Bing, Yahoo, and Yandex.</p>
<p>AuditForge AI validates JSON-LD against Schema.org type definitions and flags missing or incorrectly typed properties that reduce eligibility for rich results.</p>
</div>
</div>
</section>
<section aria-labelledby="who-uses-heading" class="content-block">
<div class="kicker">// Use Cases</div>
<h2 id="who-uses-heading">Who uses AuditForge AI</h2>
<p class="intro">The audit tool is designed for anyone who publishes on the web and wants an honest, technical picture of how their site performs. In practice, that includes:</p>
<div class="engines">
<article class="engine">
<div class="tag">Website owners</div>
<h3>Small businesses</h3>
<p>Owners who want to understand why their site isn't ranking or converting — without decoding a spreadsheet of raw Lighthouse data. The platform translates technical findings into plain-language fixes with clear priority levels.</p>
</article>
<article class="engine">
<div class="tag">Engineering</div>
<h3>Developers</h3>
<p>Teams who need a fast, automated baseline before launching a new site or after a major refactor. The crawler surfaces regressions in structured data, heading hierarchy, or Core Web Vitals that are easy to miss in code review.</p>
</article>
<article class="engine">
<div class="tag">SEO & Content</div>
<h3>Professionals</h3>
<p>Practitioners who want to cross-check their work against an independent tool covering both traditional SEO signals and emerging AI visibility factors — in a single pass, without stitching together five separate tools.</p>
</article>
</div>
<aside style="margin-top:24px;">
<div class="card">
<h3>Why it's free</h3>
<p>The platform is an independent open project. The goal is to make professional-grade auditing accessible to sites that can't afford enterprise crawlers, and to learn what signals matter most for AI visibility as that landscape evolves.</p>
</div>
</aside>
</section>
<section aria-labelledby="faq-heading" class="content-block">
<div class="kicker">// FAQ</div>
<h2 id="faq-heading">Frequently asked questions</h2>
<div class="faq-list">
<details class="faq-item">
<summary class="faq-question">
<span class="faq-num"></span>
<span class="faq-q-text">Who created AuditForge AI?</span>
<span class="faq-icon"></span>
</summary>
<div class="faq-answer">
<p>AuditForge AI was created by Sourav Bagchi as an independent open project. It started as a personal tool to diagnose why websites were underperforming in search and evolved into a full auditing platform covering SEO, accessibility, performance, security, content quality, and AI visibility.</p>
</div>
</details>
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<span class="faq-q-text">Why was AuditForge AI built?</span>
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<p>Most professional audit tools are expensive, opaque about their methodology, or require agency contracts to access. The platform was built to fill that gap — providing the same depth of analysis available in enterprise crawlers, presented transparently and without a paywall. A secondary motivation was tracking the emerging importance of AI visibility as AI-powered search engines begin to reshape organic traffic.</p>
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<span class="faq-q-text">Why is it free?</span>
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<p>The platform is free because the goal is access, not revenue. Small businesses, independent creators, and developers building side projects should not have to pay hundreds of dollars a month to find out if their site has a broken heading hierarchy or missing structured data. While the tool remains in beta, all audits are unlimited and free.</p>
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<span class="faq-q-text">Is AuditForge AI open source?</span>
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<p>AuditForge AI is built in the open as an independent project with a focus on transparency. The audit methodology, scoring weights, and the standards each check references are documented so users understand exactly what a score means and why a finding was flagged — rather than receiving a black-box number with no explanation.</p>
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<span class="faq-q-text">How are audit scores calculated?</span>
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<p>Each page is evaluated across six audit categories. Within each category, individual checks are weighted by their potential impact on search visibility, user experience, or AI citation likelihood. Weighted findings are aggregated into a category score, and category scores are combined into a site-level score. Every finding links to the specific page element and the external standard it violates, so there are no arbitrary deductions — every point lost traces to a documented rule.</p>
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<p>Audit checks are mapped to published, externally maintained standards rather than internal rules:</p>
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<li><strong>SEO</strong> — <a href="https://developers.google.com/search/docs" target="_blank" rel="noopener noreferrer">Google Search Central</a> documentation and best practices</li>
<li><strong>Accessibility</strong> — <a href="https://www.w3.org/WAI/standards-guidelines/wcag/" target="_blank" rel="noopener noreferrer">W3C WCAG 2.2</a> success criteria</li>
<li><strong>Performance</strong> — Core Web Vitals thresholds from <a href="https://pagespeed.web.dev" target="_blank" rel="noopener noreferrer">Google PageSpeed Insights</a></li>
<li><strong>Structured data</strong> — Schema types and properties defined at <a href="https://schema.org" target="_blank" rel="noopener noreferrer">Schema.org</a></li>
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<p>This means every score is reproducible and auditable by the user against the same public sources.</p>
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<span class="faq-q-text">Will AuditForge AI remain free after beta?</span>
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<p>The intention is to keep a meaningful free tier permanently. Core auditing — SEO, accessibility, performance, and structured data checks — will remain free. If paid features are introduced in future, they will extend the platform rather than gate what is currently available. No decision on pricing has been made, and no timeline for leaving beta has been set.</p>
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<span class="faq-q-text">How can I contribute feedback or report an issue?</span>
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<p>Feedback is the most valuable input the project receives during beta. If an audit produces an incorrect finding, misses a real issue, or a score seems miscalibrated, reporting it directly improves accuracy for everyone. The best way to reach the team is through the <a href="contact">contact page</a>. Bug reports, methodology questions, and feature suggestions are all welcome.</p>
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