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<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="UTF-8">
<meta name="viewport" content="width=device-width, initial-scale=1.0">
<title>Anmol Gupta — Social Media & Communications Portfolio</title>
<link rel="preconnect" href="https://fonts.googleapis.com">
<link href="https://fonts.googleapis.com/css2?family=Playfair+Display:ital,wght@0,400;0,700;0,900;1,400&family=DM+Sans:wght@300;400;500&display=swap" rel="stylesheet">
<style>
*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
:root {
--navy: #0B1F3A;
--ink: #1A2D45;
--steel: #3D5A80;
--sky: #6B98C4;
--mist: #C8DCF0;
--pearl: #F0F5FB;
--white: #FFFFFF;
--gold: #C9963A;
--gold-light: #F0DEB8;
--text: #1A2D45;
--muted: #5A7494;
--divider: #D0E0EF;
--accent: #E63946;
}
html { scroll-behavior: smooth; }
body {
font-family: 'DM Sans', sans-serif;
background: var(--white);
color: var(--text);
line-height: 1.65;
overflow-x: hidden;
}
/* ── NAV ── */
nav {
position: fixed; top: 0; left: 0; right: 0; z-index: 100;
background: rgba(11,31,58,0.96);
backdrop-filter: blur(10px);
display: flex; align-items: center; justify-content: space-between;
padding: 0 5vw;
height: 60px;
border-bottom: 1px solid rgba(200,220,240,0.15);
}
.nav-logo {
font-family: 'Playfair Display', serif;
color: var(--white); font-size: 1.1rem; font-weight: 700;
letter-spacing: 0.02em;
}
.nav-links { display: flex; gap: 2rem; list-style: none; }
.nav-links a {
color: rgba(200,220,240,0.75);
text-decoration: none; font-size: 0.82rem;
letter-spacing: 0.08em; text-transform: uppercase;
font-weight: 500; transition: color 0.2s;
}
.nav-links a:hover { color: var(--gold); }
/* ── HERO ── */
.hero {
min-height: 100vh;
background: var(--navy);
position: relative;
display: flex; align-items: center;
padding: 120px 5vw 80px;
overflow: hidden;
}
.hero-bg-lines {
position: absolute; top: 0; left: 0; right: 0; bottom: 0;
background-image:
linear-gradient(rgba(107,152,196,0.06) 1px, transparent 1px),
linear-gradient(90deg, rgba(107,152,196,0.06) 1px, transparent 1px);
background-size: 60px 60px;
pointer-events: none;
}
.hero-accent-circle {
position: absolute; right: -120px; top: 50%;
transform: translateY(-50%);
width: 600px; height: 600px;
border-radius: 50%;
border: 80px solid rgba(107,152,196,0.08);
pointer-events: none;
}
.hero-accent-circle2 {
position: absolute; right: 60px; top: 50%;
transform: translateY(-50%);
width: 300px; height: 300px;
border-radius: 50%;
border: 1px solid rgba(201,150,58,0.25);
pointer-events: none;
}
.hero-content { position: relative; z-index: 1; max-width: 680px; }
.hero-tag {
display: inline-block;
background: rgba(201,150,58,0.15);
border: 1px solid rgba(201,150,58,0.4);
color: var(--gold);
font-size: 0.72rem; letter-spacing: 0.18em; text-transform: uppercase;
padding: 5px 14px; border-radius: 2px;
margin-bottom: 1.5rem;
font-weight: 500;
animation: fadeUp 0.6s ease both;
}
.hero h1 {
font-family: 'Playfair Display', serif;
font-size: clamp(3rem, 6vw, 5.5rem);
font-weight: 900;
color: var(--white);
line-height: 1.05;
margin-bottom: 1.5rem;
animation: fadeUp 0.6s 0.1s ease both;
}
.hero h1 em {
font-style: italic;
color: var(--gold);
}
.hero-sub {
color: rgba(200,220,240,0.7);
font-size: 1.05rem; font-weight: 300;
max-width: 520px;
margin-bottom: 2.5rem;
animation: fadeUp 0.6s 0.2s ease both;
}
.hero-stats {
display: flex; gap: 2.5rem;
animation: fadeUp 0.6s 0.3s ease both;
}
.hero-stat-num {
font-family: 'Playfair Display', serif;
font-size: 2.2rem; font-weight: 700; color: var(--white);
line-height: 1;
}
.hero-stat-num span { color: var(--gold); }
.hero-stat-label {
font-size: 0.75rem; color: rgba(200,220,240,0.55);
letter-spacing: 0.07em; text-transform: uppercase; margin-top: 4px;
}
.hero-cta {
display: flex; gap: 1rem; margin-top: 2.5rem;
animation: fadeUp 0.6s 0.35s ease both;
}
.btn-primary {
background: var(--gold); color: var(--navy);
padding: 12px 28px; font-size: 0.85rem; font-weight: 500;
border: none; cursor: pointer; border-radius: 2px;
letter-spacing: 0.05em; text-decoration: none;
transition: background 0.2s, transform 0.15s;
display: inline-block;
}
.btn-primary:hover { background: #d9aa50; transform: translateY(-1px); }
.btn-outline {
background: transparent; color: rgba(200,220,240,0.8);
padding: 12px 28px; font-size: 0.85rem; font-weight: 500;
border: 1px solid rgba(200,220,240,0.25); cursor: pointer; border-radius: 2px;
letter-spacing: 0.05em; text-decoration: none;
transition: border-color 0.2s, color 0.2s;
display: inline-block;
}
.btn-outline:hover { border-color: rgba(200,220,240,0.6); color: var(--white); }
/* ── SECTIONS ── */
section { padding: 100px 5vw; }
.section-eyebrow {
font-size: 0.72rem; letter-spacing: 0.2em; text-transform: uppercase;
color: var(--gold); font-weight: 500; margin-bottom: 0.75rem;
}
.section-title {
font-family: 'Playfair Display', serif;
font-size: clamp(1.8rem, 3.5vw, 2.8rem);
font-weight: 700; color: var(--navy);
line-height: 1.15; margin-bottom: 1rem;
}
.section-lead {
color: var(--muted); font-size: 1rem; max-width: 540px;
font-weight: 300; margin-bottom: 3rem;
}
.section-divider { width: 48px; height: 2px; background: var(--gold); margin-bottom: 2rem; }
/* ── ABOUT ── */
.about { background: var(--pearl); }
.about-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 5vw; align-items: center; }
.about-text p { color: var(--muted); font-size: 0.97rem; line-height: 1.8; margin-bottom: 1.2rem; }
.about-text p strong { color: var(--text); font-weight: 500; }
.about-pills { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 1.5rem; }
.pill {
background: var(--white); border: 1px solid var(--divider);
color: var(--steel); font-size: 0.78rem; padding: 5px 14px; border-radius: 999px;
font-weight: 500;
}
.about-card {
background: var(--navy); border-radius: 4px;
padding: 2.5rem; position: relative; overflow: hidden;
}
.about-card::before {
content: '"'; position: absolute; top: -20px; left: 20px;
font-family: 'Playfair Display', serif;
font-size: 12rem; color: rgba(201,150,58,0.08);
line-height: 1; pointer-events: none;
}
.about-card-text {
font-family: 'Playfair Display', serif;
font-size: 1.1rem; font-style: italic;
color: rgba(200,220,240,0.85); line-height: 1.7;
position: relative; z-index: 1;
}
.about-card-attr {
margin-top: 1.5rem; color: var(--gold); font-size: 0.8rem;
letter-spacing: 0.08em; text-transform: uppercase;
position: relative; z-index: 1;
}
/* ── EXPERTISE ── */
.expertise { background: var(--white); }
.expertise-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.5px; background: var(--divider); }
.expertise-card {
background: var(--white);
padding: 2.5rem 2rem;
transition: background 0.25s;
position: relative;
}
.expertise-card:hover { background: var(--pearl); }
.expertise-icon {
width: 48px; height: 48px;
background: var(--pearl);
border-radius: 2px;
display: flex; align-items: center; justify-content: center;
margin-bottom: 1.25rem;
font-size: 1.3rem;
}
.expertise-card h3 {
font-family: 'Playfair Display', serif;
font-size: 1.1rem; font-weight: 700;
color: var(--navy); margin-bottom: 0.75rem;
}
.expertise-card p { color: var(--muted); font-size: 0.88rem; line-height: 1.7; }
.expertise-badge {
position: absolute; top: 1.5rem; right: 1.5rem;
background: var(--gold-light); color: #7A5A15;
font-size: 0.68rem; letter-spacing: 0.1em; text-transform: uppercase;
padding: 3px 8px; border-radius: 2px; font-weight: 500;
}
/* ── CAMPAIGNS ── */
.campaigns { background: var(--navy); }
.campaigns .section-title { color: var(--white); }
.campaigns .section-lead { color: rgba(200,220,240,0.6); }
.campaigns .section-eyebrow { color: var(--gold); }
.campaigns-list { display: flex; flex-direction: column; gap: 2px; margin-top: 3rem; }
.campaign-item {
display: grid; grid-template-columns: 1fr auto;
align-items: center; gap: 2rem;
background: rgba(255,255,255,0.04);
border: 1px solid rgba(200,220,240,0.08);
padding: 1.75rem 2rem;
border-radius: 2px;
transition: background 0.2s, border-color 0.2s;
cursor: default;
}
.campaign-item:hover {
background: rgba(255,255,255,0.07);
border-color: rgba(201,150,58,0.25);
}
.campaign-year {
font-family: 'Playfair Display', serif;
font-size: 0.85rem; color: var(--gold);
font-weight: 700; letter-spacing: 0.05em;
}
.campaign-title {
font-size: 1rem; font-weight: 500; color: var(--white);
margin-bottom: 0.3rem;
}
.campaign-desc { font-size: 0.83rem; color: rgba(200,220,240,0.5); }
.campaign-stat {
text-align: right; white-space: nowrap;
}
.campaign-stat-num {
font-family: 'Playfair Display', serif;
font-size: 1.6rem; font-weight: 700; color: var(--gold);
line-height: 1;
}
.campaign-stat-label { font-size: 0.72rem; color: rgba(200,220,240,0.4); text-transform: uppercase; letter-spacing: 0.08em; }
/* ── SKILLS ── */
.skills { background: var(--pearl); }
.skills-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 3rem; }
.skill-group-title {
font-size: 0.72rem; letter-spacing: 0.15em; text-transform: uppercase;
color: var(--gold); font-weight: 500; margin-bottom: 1.2rem;
}
.skill-bar-item { margin-bottom: 1rem; }
.skill-bar-label {
display: flex; justify-content: space-between;
font-size: 0.85rem; color: var(--text); font-weight: 500;
margin-bottom: 6px;
}
.skill-bar-label span { color: var(--muted); font-weight: 300; }
.skill-bar-track {
height: 3px; background: var(--divider); border-radius: 999px; overflow: hidden;
}
.skill-bar-fill {
height: 100%; background: linear-gradient(90deg, var(--steel), var(--gold));
border-radius: 999px;
width: 0; transition: width 1s ease;
}
.skill-tags { display: flex; flex-wrap: wrap; gap: 8px; }
.skill-tag {
background: var(--white); border: 1px solid var(--divider);
color: var(--steel); font-size: 0.8rem;
padding: 6px 14px; border-radius: 2px; font-weight: 400;
}
/* ── METRICS ── */
.metrics { background: var(--white); }
.metrics-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 1px; background: var(--divider); border: 1px solid var(--divider); }
.metric-card {
background: var(--white); padding: 2.5rem 1.5rem; text-align: center;
}
.metric-number {
font-family: 'Playfair Display', serif;
font-size: 3rem; font-weight: 900;
color: var(--navy); line-height: 1;
}
.metric-number sup { font-size: 1.5rem; vertical-align: top; margin-top: 0.4rem; display: inline-block; color: var(--gold); }
.metric-suffix { color: var(--gold); }
.metric-label { font-size: 0.78rem; color: var(--muted); text-transform: uppercase; letter-spacing: 0.1em; margin-top: 0.5rem; }
.metric-sub { font-size: 0.75rem; color: var(--muted); margin-top: 0.25rem; font-weight: 300; }
/* ── EXPERIENCE ── */
.experience { background: var(--pearl); }
.exp-timeline { position: relative; padding-left: 2rem; }
.exp-timeline::before {
content: ''; position: absolute; left: 6px; top: 8px; bottom: 0;
width: 1px; background: var(--divider);
}
.exp-item { position: relative; padding-bottom: 3rem; }
.exp-dot {
position: absolute; left: -2rem; top: 6px;
width: 13px; height: 13px; border-radius: 50%;
background: var(--gold);
border: 3px solid var(--white);
box-shadow: 0 0 0 1px var(--gold);
}
.exp-dot.muted { background: var(--mist); box-shadow: 0 0 0 1px var(--mist); }
.exp-meta { display: flex; gap: 1rem; align-items: baseline; margin-bottom: 0.5rem; flex-wrap: wrap; }
.exp-date { font-size: 0.75rem; color: var(--gold); font-weight: 500; letter-spacing: 0.05em; text-transform: uppercase; }
.exp-org { font-size: 0.78rem; color: var(--muted); }
.exp-title {
font-family: 'Playfair Display', serif;
font-size: 1.15rem; font-weight: 700; color: var(--navy);
margin-bottom: 0.75rem;
}
.exp-bullets { list-style: none; padding: 0; }
.exp-bullets li {
font-size: 0.9rem; color: var(--muted);
padding: 4px 0 4px 1.2rem;
position: relative; line-height: 1.6;
}
.exp-bullets li::before {
content: '—'; position: absolute; left: 0;
color: var(--gold); font-size: 0.8rem;
}
.exp-bullets li strong { color: var(--text); font-weight: 500; }
.exp-tags { display: flex; gap: 6px; flex-wrap: wrap; margin-top: 1rem; }
.exp-tag {
background: var(--white); border: 1px solid var(--divider);
color: var(--steel); font-size: 0.72rem; padding: 3px 10px; border-radius: 999px;
}
/* ── AWARDS ── */
.awards { background: var(--navy); }
.awards .section-title { color: var(--white); }
.awards .section-eyebrow { color: var(--gold); }
.awards-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.5px; background: rgba(200,220,240,0.1); }
.award-card {
background: rgba(11,31,58,0.95); padding: 2rem 1.5rem;
border: 1px solid rgba(200,220,240,0.07);
transition: border-color 0.2s;
}
.award-card:hover { border-color: rgba(201,150,58,0.35); }
.award-icon { font-size: 1.5rem; margin-bottom: 1rem; }
.award-title { font-size: 0.93rem; font-weight: 500; color: var(--white); margin-bottom: 0.4rem; }
.award-org { font-size: 0.78rem; color: rgba(200,220,240,0.45); }
/* ── CONTACT ── */
.contact { background: var(--pearl); text-align: center; }
.contact .section-title { margin-bottom: 0.75rem; }
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</head>
<body>
<nav>
<div class="nav-logo">Anmol Gupta</div>
<ul class="nav-links">
<li><a href="#about">About</a></li>
<li><a href="#expertise">Expertise</a></li>
<li><a href="#campaigns">Campaigns</a></li>
<li><a href="#experience">Experience</a></li>
<li><a href="#contact">Contact</a></li>
</ul>
</nav>
<!-- HERO -->
<section class="hero">
<div class="hero-bg-lines"></div>
<div class="hero-accent-circle"></div>
<div class="hero-accent-circle2"></div>
<div class="hero-content">
<div class="hero-tag">Social Media & Communications Portfolio</div>
<h1>Strategic<br><em>Voice</em> for<br>Public Good.</h1>
<p class="hero-sub">Social Media Manager at Press Information Bureau, Government of India — turning complex government narratives into compelling public communication since 2020.</p>
<div class="hero-stats">
<div>
<div class="hero-stat-num">5<span>+</span></div>
<div class="hero-stat-label">Years in Social Media & Communications</div>
</div>
<div>
<div class="hero-stat-num">40<span>%</span></div>
<div class="hero-stat-label">Follower Growth</div>
</div>
<div>
<div class="hero-stat-num">200<span>+</span></div>
<div class="hero-stat-label">Channels Monitored</div>
</div>
</div>
<div class="hero-cta">
<a href="#campaigns" class="btn-primary">View Campaigns</a>
<a href="#contact" class="btn-outline">Get in Touch</a>
</div>
</div>
</section>
<!-- ABOUT -->
<section class="about" id="about">
<div class="about-grid">
<div class="about-text">
<div class="section-eyebrow">About Me</div>
<h2 class="section-title">Communication Strategist at the Intersection of Governance & Digital Media</h2>
<div class="section-divider"></div>
<p>I am a Social Media and Communications professional with <strong>5+ years of experience</strong> at the Press Information Bureau, Government of India — one of the country's most prominent media institutions. My work spans social media strategy, media relations, crisis communications, and cyber awareness outreach.</p>
<p>At PIB, I have led <strong>social media, PR, and communications</strong> for the Press Information Bureau and the <strong>PIB Fact Check unit</strong> — managing end-to-end fact verification workflows, using <strong>OSINT tools</strong> (Google Reverse Image Search, InVID, TinEye, Wayback Machine, and WHOIS lookup) to investigate viral misinformation, deep fakes, and fabricated narratives before publishing verified public responses.</p>
<p>I translate complex cybercrime topics — phishing, online financial fraud, social media threats, and data protection — into accessible, impactful messaging for millions of citizens. I combine deep expertise in <strong>digital storytelling and content strategy</strong> with analytical rigor, leveraging tools like Meltwater, Power BI, and Tableau to measure, refine, and amplify campaign impact.</p>
<div class="about-pills">
<span class="pill">Social Media Strategy</span>
<span class="pill">Media Relations</span>
<span class="pill">Cyber Awareness</span>
<span class="pill">OSINT & Fact-Checking</span>
<span class="pill">Crisis Management</span>
<span class="pill">Campaign Analytics</span>
<span class="pill">Government Communications</span>
</div>
</div>
<div>
<div class="about-card">
<div class="about-card-text">"Effective government communication is not just about broadcasting information — it is about building trust, simplifying the complex, and ensuring that every citizen feels informed and protected."</div>
<div class="about-card-attr">— Anmol Gupta, Social Media Excellence Awardee, PIB</div>
</div>
</div>
</div>
</section>
<!-- EXPERTISE -->
<section class="expertise" id="expertise">
<div style="text-align:center; margin-bottom: 3rem;">
<div class="section-eyebrow">Core Capabilities</div>
<h2 class="section-title">What I Bring to Every Campaign</h2>
</div>
<div class="expertise-grid reveal">
<div class="expertise-card">
<div class="expertise-icon">📣</div>
<h3>Social Media Strategy & Planning</h3>
<p>End-to-end development and execution of social media and communications strategies — from platform planning and content architecture to campaign deployment and outcome evaluation.</p>
</div>
<div class="expertise-card">
<div class="expertise-badge">Core Skill</div>
<div class="expertise-icon">📰</div>
<h3>Media Relations & Press Outreach</h3>
<p>Cultivating lasting relationships with journalists, editors, and digital influencers. Drafting press releases, media pitches, backgrounders, and conducting press conferences.</p>
</div>
<div class="expertise-card">
<div class="expertise-icon">🛡️</div>
<h3>Cyber Awareness Communications</h3>
<p>Translating complex cybercrime issues — phishing, financial fraud, social media threats, data protection — into relatable, actionable public messaging for diverse audiences.</p>
</div>
<div class="expertise-card">
<div class="expertise-badge">Specialist</div>
<div class="expertise-icon">🔎</div>
<h3>OSINT & Fact-Checking</h3>
<p>Investigating viral misinformation, deep fakes, and fabricated narratives using open-source intelligence tools — InVID, Google Reverse Image Search, TinEye, Wayback Machine, and WHOIS — as part of PIB Fact Check operations.</p>
</div>
<div class="expertise-card">
<div class="expertise-icon">📊</div>
<h3>Media Monitoring & Analytics</h3>
<p>Comprehensive monitoring using Meltwater across 200+ channels. Real-time sentiment tracking, share-of-voice analysis, and executive reporting dashboards.</p>
</div>
<div class="expertise-card">
<div class="expertise-badge">Award-winning</div>
<div class="expertise-icon">⚡</div>
<h3>Crisis & Reputation Management</h3>
<p>Proactive reputation management and rapid-response communications. Reduced negative mention response time by 30% through structured monitoring, alert systems, and verified counter-messaging.</p>
</div>
</div>
</section>
<!-- METRICS -->
<section class="metrics" id="metrics">
<div style="text-align:center; margin-bottom: 3rem;" class="reveal">
<div class="section-eyebrow">Impact by Numbers</div>
<h2 class="section-title">Measurable Results, Every Campaign</h2>
</div>
<div class="metrics-grid reveal">
<div class="metric-card">
<div class="metric-number">40<span class="metric-suffix">%</span></div>
<div class="metric-label">Follower Growth</div>
<div class="metric-sub">Achieved over 2 years at PIB</div>
</div>
<div class="metric-card">
<div class="metric-number">20<span class="metric-suffix">%</span></div>
<div class="metric-label">Engagement Increase</div>
<div class="metric-sub">Via sentiment-driven campaigns</div>
</div>
<div class="metric-card">
<div class="metric-number">35<span class="metric-suffix">%</span></div>
<div class="metric-label">Campaign ROI Uplift</div>
<div class="metric-sub">Through data-driven optimization</div>
</div>
<div class="metric-card">
<div class="metric-number">30<span class="metric-suffix">%</span></div>
<div class="metric-label">Faster Crisis Response</div>
<div class="metric-sub">Via real-time monitoring alerts</div>
</div>
</div>
</section>
<!-- CAMPAIGNS -->
<section class="campaigns" id="campaigns">
<div class="section-eyebrow">Selected Work</div>
<h2 class="section-title">Campaigns & Projects</h2>
<p class="section-lead">Government communications, cyber awareness drives, and media monitoring initiatives — all built on strategy, data, and storytelling.</p>
<div class="campaigns-list reveal">
<div class="campaign-item">
<div>
<div class="campaign-title">PIB Fact Check — Cyber Awareness PR Campaign</div>
<div class="campaign-desc">Press releases, media pitches, and digital outreach on phishing, online financial fraud, and social media threats. Webinar and event coordination with cybersecurity stakeholders.</div>
</div>
<div class="campaign-stat">
<div class="campaign-stat-num">22%</div>
<div class="campaign-stat-label">Engagement lift</div>
</div>
</div>
<div class="campaign-item">
<div>
<div class="campaign-title">Meltwater-Powered Media Monitoring System</div>
<div class="campaign-desc">Designed a comprehensive monitoring framework tracking 500+ keywords, brand mentions, and competitor activity. Configured real-time crisis alerts and automated PR reporting.</div>
</div>
<div class="campaign-stat">
<div class="campaign-stat-num">30%</div>
<div class="campaign-stat-label">Faster response</div>
</div>
</div>
<div class="campaign-item">
<div>
<div class="campaign-title">Competitive Intelligence & Media Strategy</div>
<div class="campaign-desc">Benchmarked PIB's share of voice, engagement, and sentiment against 10+ peer agencies. Delivered strategic PR recommendations and content optimization framework.</div>
</div>
<div class="campaign-stat">
<div class="campaign-stat-num">25%</div>
<div class="campaign-stat-label">Content relevance</div>
</div>
</div>
<div class="campaign-item">
<div>
<div class="campaign-title">16th Mumbai International Film Festival</div>
<div class="campaign-desc">Led social media PR strategy and press coordination for the festival. Managed media interactions, social media content calendar, and journalist outreach program.</div>
</div>
<div class="campaign-stat">
<div class="campaign-stat-num">25%</div>
<div class="campaign-stat-label">Online engagement</div>
</div>
</div>
<div class="campaign-item">
<div>
<div class="campaign-title">Government Social Media PR Scale-Up</div>
<div class="campaign-desc">Developed data-driven social media and PR strategy for official government communications. Executed targeted follower acquisition and brand messaging campaigns.</div>
</div>
<div class="campaign-stat">
<div class="campaign-stat-num">40%</div>
<div class="campaign-stat-label">Follower growth</div>
</div>
</div>
</div>
</section>
<!-- SKILLS -->
<section class="skills" id="skills">
<div class="section-eyebrow">Toolkit</div>
<h2 class="section-title">Skills & Technologies</h2>
<div class="section-divider"></div>
<div class="skills-grid reveal">
<div>
<div class="skill-group-title">Social Media & Communications Skills</div>
<div class="skill-bar-item">
<div class="skill-bar-label">Social Media Strategy & Planning <span>Expert</span></div>
<div class="skill-bar-track"><div class="skill-bar-fill" data-width="95"></div></div>
</div>
<div class="skill-bar-item">
<div class="skill-bar-label">Press Release & Content Writing <span>Expert</span></div>
<div class="skill-bar-track"><div class="skill-bar-fill" data-width="93"></div></div>
</div>
<div class="skill-bar-item">
<div class="skill-bar-label">Media Relations <span>Expert</span></div>
<div class="skill-bar-track"><div class="skill-bar-fill" data-width="90"></div></div>
</div>
<div class="skill-bar-item">
<div class="skill-bar-label">Cyber Awareness Messaging <span>Advanced</span></div>
<div class="skill-bar-track"><div class="skill-bar-fill" data-width="88"></div></div>
</div>
<div class="skill-bar-item">
<div class="skill-bar-label">Crisis Communications <span>Advanced</span></div>
<div class="skill-bar-track"><div class="skill-bar-fill" data-width="85"></div></div>
</div>
<div class="skill-bar-item">
<div class="skill-bar-label">Campaign Analytics & Reporting <span>Advanced</span></div>
<div class="skill-bar-track"><div class="skill-bar-fill" data-width="87"></div></div>
</div>
</div>
<div>
<div class="skill-group-title">Tools & Platforms</div>
<div style="margin-bottom: 1.5rem;">
<div class="skill-group-title" style="margin-bottom: 0.75rem; font-size: 0.68rem;">Media Intelligence</div>
<div class="skill-tags">
<span class="skill-tag">Meltwater</span>
<span class="skill-tag">Hootsuite</span>
<span class="skill-tag">Google Analytics</span>
<span class="skill-tag">Facebook Insights</span>
<span class="skill-tag">Twitter Analytics</span>
</div>
</div>
<div style="margin-bottom: 1.5rem;">
<div class="skill-group-title" style="margin-bottom: 0.75rem; font-size: 0.68rem;">Data & Visualization</div>
<div class="skill-tags">
<span class="skill-tag">Power BI</span>
<span class="skill-tag">Tableau</span>
<span class="skill-tag">Advanced Excel</span>
<span class="skill-tag">Google Data Studio</span>
</div>
</div>
<div>
<div class="skill-group-title" style="margin-bottom: 0.75rem; font-size: 0.68rem;">Programming & Design</div>
<div class="skill-tags">
<span class="skill-tag">Python</span>
<span class="skill-tag">SQL</span>
<span class="skill-tag">Canva</span>
<span class="skill-tag">Adobe Photoshop</span>
</div>
</div>
<div style="margin-top: 1.5rem;">
<div class="skill-group-title" style="margin-bottom: 0.75rem; font-size: 0.68rem;">OSINT & Fact-Checking Tools</div>
<div class="skill-tags">
<span class="skill-tag">InVID / WeVerify</span>
<span class="skill-tag">Google Reverse Image</span>
<span class="skill-tag">WHOIS Lookup</span>
<span class="skill-tag">TinEye</span>
<span class="skill-tag">Wayback Machine</span>
</div>
</div>
</div>
</div>
</section>
<!-- EXPERIENCE -->
<section class="experience" id="experience">
<div class="section-eyebrow">Career Journey</div>
<h2 class="section-title">Professional Experience</h2>
<div class="section-divider"></div>
<div class="exp-timeline reveal">
<div class="exp-item">
<div class="exp-dot"></div>
<div class="exp-meta">
<span class="exp-date">Jan 2025 – Present</span>
<span class="exp-org">Press Information Bureau, Govt. of India</span>
</div>
<div class="exp-title">Social Media Manager</div>
<ul class="exp-bullets">
<li>Develop and implement <strong>social media and communications strategies</strong> for government initiatives, aligning messaging across press, electronic, and digital media</li>
<li>Draft <strong>press releases, media pitches, and backgrounders</strong> for government events and cybercrime awareness campaigns</li>
<li>Lead <strong>PIB Fact Check operations</strong>: verify viral misinformation, deep fakes, and fabricated narratives using OSINT tools including InVID, Google Reverse Image Search, TinEye, Wayback Machine, and WHOIS</li>
<li>Craft <strong>cyber awareness messaging</strong> on phishing, online financial fraud, social media threats, and data protection for mass public audiences</li>
<li>Leverage Meltwater to monitor 200+ channels, evaluate campaign effectiveness, and deliver executive dashboards</li>
<li>Conduct <strong>competitive benchmarking</strong> against 10+ peer government agencies to refine communications strategy</li>
</ul>
<div class="exp-tags">
<span class="exp-tag">Social Media Strategy</span>
<span class="exp-tag">Meltwater</span>
<span class="exp-tag">Cyber Awareness</span>
<span class="exp-tag">OSINT & Fact-Check</span>
<span class="exp-tag">Media Monitoring</span>
<span class="exp-tag">Power BI</span>
</div>
</div>
<div class="exp-item">
<div class="exp-dot muted"></div>
<div class="exp-meta">
<span class="exp-date">Aug 2020 – Jan 2025</span>
<span class="exp-org">Press Information Bureau, Govt. of India</span>
</div>
<div class="exp-title">Social Media & PR Executive</div>
<ul class="exp-bullets">
<li>Designed and executed <strong>data-driven PR and social media campaigns</strong> to promote government initiatives and increase public engagement</li>
<li>Supported <strong>PIB Fact Check cybercrime awareness programs</strong>: organized digital outreach events, webinars, and citizen-facing campaigns on phishing and online fraud</li>
<li>Managed <strong>press conference coordination and media interactions</strong> for high-profile events including the 16th Mumbai International Film Festival</li>
<li>Drove <strong>40% increase in followers</strong> through targeted PR campaigns and content strategy</li>
<li>Received <strong>Social Media Excellence Award</strong> from PIB for outstanding digital communications</li>
</ul>
<div class="exp-tags">
<span class="exp-tag">Media Relations</span>
<span class="exp-tag">Content Strategy</span>
<span class="exp-tag">Press Events</span>
<span class="exp-tag">PIB Fact Check</span>
<span class="exp-tag">Campaign Management</span>
</div>
</div>
</div>
</section>
<!-- AWARDS -->
<section class="awards">
<div style="text-align:center; margin-bottom: 3rem;" class="reveal">
<div class="section-eyebrow">Recognition</div>
<h2 class="section-title">Honors & Awards</h2>
</div>
<div class="awards-grid reveal">
<div class="award-card">
<div class="award-icon">🏆</div>
<div class="award-title">Social Media Excellence Award</div>
<div class="award-org">Press Information Bureau, Government of India</div>
</div>
<div class="award-card">
<div class="award-icon">🎓</div>
<div class="award-title">IIMCAA Scholarship Recipient</div>
<div class="award-org">Indian Institute of Mass Communication</div>
</div>
<div class="award-card">
<div class="award-icon">✍️</div>
<div class="award-title">First Prize — Essay Competition</div>
<div class="award-org">Indian Institute of Mass Communication</div>
</div>
<div class="award-card">
<div class="award-icon">💻</div>
<div class="award-title">Gold Badge — Advanced SQL</div>
<div class="award-org">HackerRank Certification</div>
</div>
<div class="award-card">
<div class="award-icon">🐍</div>
<div class="award-title">Silver Badge — Python Programming</div>
<div class="award-org">HackerRank Certification</div>
</div>
<div class="award-card">
<div class="award-icon">📊</div>
<div class="award-title">Data Science Trainee Certificate</div>
<div class="award-org">Madrid Software</div>
</div>
</div>
</section>
<!-- CONTACT -->
<section class="contact" id="contact">
<div class="section-eyebrow">Let's Connect</div>
<h2 class="section-title">Open to Opportunities in Social Media & Strategic Communications</h2>
<p class="section-lead">Looking for senior social media and communications roles in government, consulting, NGOs, or cybersecurity organisations. Available for campaign consultations, media strategy, and fact-check advisory engagements.</p>
<a href="mailto:anmolashatech@gmail.com" class="btn-primary">Send a Message</a>
<div class="contact-details reveal">
<div class="contact-item">
<div class="contact-label">Location</div>
<div class="contact-value">Delhi, India — 110030</div>
</div>
<div class="contact-item">
<div class="contact-label">Phone</div>
<div class="contact-value">+91 6394680603</div>
</div>
<div class="contact-item">
<div class="contact-label">Email</div>
<div class="contact-value"><a href="mailto:anmolashatech@gmail.com">anmolashatech@gmail.com</a></div>
</div>
<div class="contact-item">
<div class="contact-label">LinkedIn</div>
<div class="contact-value"><a href="https://www.linkedin.com/in/anmol-asha/" target="_blank">linkedin.com/in/anmol-asha</a></div>
</div>
<div class="contact-item">
<div class="contact-label">Portfolio</div>
<div class="contact-value"><a href="https://www.datascienceportfol.io/anmolasha" target="_blank">datascienceportfol.io/anmolasha</a></div>
</div>
</div>
</section>
<footer>
<div class="footer-name">Anmol Gupta</div>
<div class="footer-copy">Social Media & Communications Portfolio · Delhi, India</div>
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