From 660efdc52bff98a3bd8eefb15c4c9ba26e1401a4 Mon Sep 17 00:00:00 2001 From: SowjanyaDevireddy <80925027+SowjanyaDevireddy@users.noreply.github.com> Date: Wed, 24 Mar 2021 17:46:44 -0500 Subject: [PATCH] Update README.md --- README.md | 63 ++++++++++++++++++++++++++++++++++++++++++++++++++++++- 1 file changed, 62 insertions(+), 1 deletion(-) diff --git a/README.md b/README.md index f2c66e2..de8673b 100644 --- a/README.md +++ b/README.md @@ -1 +1,62 @@ -# Term_DepositSubscription_Project \ No newline at end of file +# Term_DepositSubscription_Project + +## Project Description +*** + +Banking is a personalized service-oriented industry that provides services according to the customers’ needs.In our project we are focusing on specific banking service – term deposits. +Portuguese bank conducted a marketing campaign using telemarkrting.Contact of the client was required, to access if the bank termdeposit would be subscribed or not subscribed. To make the +upcoming marketing campaign more effectve the Portuguese bank wants to identify which type of customers is more likely to make term deposits and focus marketing efforts on those customers. +This will not only allow the bank to secure deposits more effectively but also increase customer satisfaction by reducing undesirable advertisements for certain customers. +The objective of our application is to identify the potential customers that subscribe for term deposits. Our application analyses customer features, such as demographics and +transaction history, the bank will be able to predict customer saving behaviors and identify which type of customers is more likely to make term deposits. +   + +## Useful features from the data & the descriptions of the features +*** + + age : customer age + job : type of job + marital : marital status + education : education level + default : has credit in default? + balance : balance level + housing : has housing loan? + loan : has personal loan? + contact : contact communication type + day : last contact day of the week + month : last contact month of year + duration : last contact duration, in seconds + campaign : number of contacts performed during this campaign and for this client + pdays : number of days that passed by after the client was last contacted from a previous campaign + previous : number of contacts performed before this campaign and for this client + poutcome : outcome of the previous marketing campaign + + +## Target +*** + + y : has the client subscribed a term deposit? + + +## Data Source +*** + +https://www.kaggle.com/yufengsui/portuguese-bank-marketing-data-set?select=bank-full.csv + + +## Usecase Description +*** +# Usecase name : Term deposit subscription prediction + +#Actors : Bank Data Analyst(s) + +#Precondition : Data Analyst has access to run the application. + CVS Data file uploaded has similar data format as our datafile + +#Description : This usecase allows analyst to predict the potential customers for subscription of term deposit. +Usecase begins with user uploading the csv data file as input for the application. +The appliaction builds clasification model that predicts the list of potential customers. +List of potential customers for subscription of term deposit is generated for future canpaign usage. + + +#Postcondition : Analyst gets list of potential customers for subscription of term deposit